Among marketing channels, email remains a proven powerhouse – consistently delivering some of the highest ROI per dollar spent, anywhere from a $36 to $42 return on every $1 invested. This online session presented by experts from Acxiom and FCB/SIX provides insights to help you maximize not only your email campaigns but your overall marketing campaign effectiveness.
Key discussion points:
- Attract and engage new customers by leveraging data to send personalized emails to individuals who are likely to engage with your brand.
- Harness the power of email in conjunction with other channels to enhance response rates by reinforcing messaging and providing data-driven content.
- Explore segmentation techniques to enhance email performance by dividing your subscribers based on behavior or demographics, with each group receiving unique messaging, offers, and even frequency of messages.
- Utilize AI and other advanced technologies for marketing emails to deliver more efficient and personalized messages, which boosts open rates, click-through rates, and conversions.
Presenters
- Sanjam Hundal, VP, Client Services, FCB/SIX
- Carolyn Nye, Director of Digital Interactive Strategy, Acxiom
