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Webinar

Find your next customer with data-fueled email acquisition

Smarter data. Better creative. Outstanding acquisition results.

Reaching the right customer is harder than ever. But it doesn’t have to be.

Email can still be one of the most powerful tools for customer  acquisition — but only if it’s done right. Disconnected journeys, data limitations, and rising expectations have made it harder to reach and convert prospects into new customers.

In this on-demand webinar, experts from Acxiom and FCB/SIX share how today’s most effective marketers are rethinking email. You’ll learn how to combine identity, intent, and creative to personalize at scale, boost performance, and uncover new growth opportunities.

Whether you’re refining your strategy or starting fresh, this session delivers practical, proven ways to get more from your email investment.

What You’ll Learn

  • How to connect first- and third-party data to fuel smarter targeting
  • Where traditional segmentation falls short – and how to fix it
  • Ways to align data and creative for more relevant, scalable campaigns
  • Real-world acquisition strategies that drive measurable ROI
  • What your audience already expects you to know – and how to meet those expectations

Presenters:

Linda Harrison
Sr. Director of Email Strategy, Acxiom

Rosie Gentile
EVP and Practice Lead NA, FCB/SIX

Acquisition has never been more complex

– and traditional email strategies can’t keep up.

To break through, today’s top brands are rethinking how they use data. By connecting identity, intent, and creative in smarter ways, they’re finding new audiences, personalizing at scale, and driving measurable growth across every channel.

Acxiom Provides the Data Foundation for the World's Best Marketers

Some tactics are tried and true – and still deliver.