On October 17-18, 2023, Acxiom hosted its exclusive Financial Services and Insurance Services Executive Summit at the Ocean Course on Kiawah Island, where senior executives and industry influencers discussed trends shaping the future of finance and insurance. Acxiom is investing in cutting-edge technology to help clients leverage new tools and prepare for the future. Hear from Acxiom’s CEO, Chad Engelgau, on how we’re positioning the company to ensure success for our clients moving forward.

Ron Shevlin with Cornerstone Advisors will take you through some of the opportunities AI offers to make your work easier, with an eye on what it’s good for and where it still has a runway to improve.

Acxiom has been utilizing AI in data management and identity for some time, but the opportunities have really exploded in the past few months. From our perspective, we believe “keeping your eye on the ball” as it pertains to responsible uses of AI should be the top priority as we sort through this rapidly changing landscape. For this next session, you will hear more from our CEO as he moderates a panel with Forrester’s Joe Stanhope and Mike Proulx as they discuss some of the AI trends and use cases they’re seeing in the industry.

Learn how Acxiom intends to lead us on our cloud journey. This session will explain how marketing needs to take a seat at the tech buying table if we want to drive the kind of outcomes needed for a successful tech strategy.

Kyle Holloway, Head of Acxiom’s Global Identity Practice, takes you through our new Real ID in the Cloud, which harnesses the speed and seamlessness of cloud technology to deliver direct connections without moving PII. We understand how seriously clients take first party data, and how every movement of it is scrutinized and documented. This tool takes that risk head on, and can simplify the lift involved in data-informed marketing. That’s a big win, and it complements our core identity solutions that so many of your clients are already using by enabling faster, direct connections without movement. Acxiom’s Head of Strategy, Dana Goff, will also join the conversation to review top Identity Use Cases in the Financial Service and Insurance space.

Acxiom’s Financial Services and Insurance strategy leaders discuss how Acxiom is focusing on bringing fresh insights, industry perspectives and proprietary research findings to our clients and prospects.

Last year, Acxiom surveyed consumers seeking their point of view on personalization and what is important to them. This year, we turned the tables and sought perspectives from senior leaders in banking and insurance (including many of your competitors) on what they had to say about personalization marketing. According to a recent study conducted by Arizent – parent company of American Banker, Digital Insurance and more – the answer is “plenty.” Listen as Karen Imbrogno, a 30 year veteran in the industry, provides an overview of the findings.

Grab a front row seat as Acxiom’s Head of Strategy, Dana Goff, moderates real time Q&A with Forrester from top Financial and Insurance leaders at the summit.