Advancing Customer Acquisition
Want to supercharge your acquisition efforts? Industry-leading experts share their strategies at an exclusive Acxiom event.
On-Demand Sessions
Courtney Keating
Moderator
Acxiom CMO
Brigitte Brady-Harris
Marketing Leader, (Former VP of Marketing, Beyond Inc.)
Kumar Subramanyam
Global Head of Marketing Data Sciences, HP Inc.
Session 1
Harnessing Data to Fuel Growth
What’s the right combination of data to fuel acquisition success? In this session, our experts set out how to determine what data matters, what is actionable and what drives the best outcomes in the midst of evolving privacy legislation and growing AI adoption.
Christina Melton
Senior Director of Experience, Acxiom
Dustin Raney
Identity Evangelist & Senior Director, Industry Strategy, Acxiom
Session 2
Is Your Martech Helping You Acquire New Customers?
You’ve invested in the latest technologies, but are you getting the acquisition and growth you expected? Learn how combining the right data, identity, and strategy with your technology can help you acquire your ideal customers.
Melissa Metheny
Moderator
VP, Strategic Partnerships
Shreya Shinde
Manager, AEP Product Owner, Prudential Financial
Rakhi Patel
Director of Real-Time CDP Product Marketing, Adobe
Session 3
Accelerate Your Acquisition with Adobe + Acxiom
Discover how Adobe’s Experience Platform and the right data foundation can effectively power your customer intelligence and activation layers to scale your acquisition, drive loyalty, and build customer trust — all
with one integrated approach.
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What the Experts Said
“With AI, I finally believe we are at the beginning of being able to really unlock the power of the data that we have.”
Brigitte Brady-Harris
Beyond Inc.
Beyond Inc.
“Where the industry is heading, especially with second-party partnerships, you actually have the best of both worlds. You have the best of scale, best of trust now being brought to the table through that common second-party ecosystem.”
Kumar Subramanyam
HP
HP
“We want to bring everything in because we cannot activate a campaign with just one set of data. We want to have those different touch points and really need to understand our customer.”
Shreya Shinde
Prudential Financial
Prudential Financial
