Use BigQuery to Uncover Big Insights with Acxiom Data
Providing a Complete, Accurate, and Actionable View of the Complex Consumers You Want To Reach
There is almost an unlimited amount of data brands can use to try to understand people better and build the right customer intelligence. Acxiom data offers unique insights into people’s attitudes, behaviors, and preferences that enable brands to understand what is relevant and timely to a given audience. Brands need accessible and scalable data that covers a broad spectrum of insights from predictive, attitudinal, behavioral, and transactional data to create highly personalized brand engagements that drive conversions, increase revenue, and improve ROI.
Google and Acxiom Combine to Provide Marketers With…
- Analytics Leadership: BigQuery serverless and cost-effective enterprise data platform, built for AI + ML
- Data Sharing Leadership: Analytics Hub, data exchange, simple, secure, zero-copy, real-time view of data and analytics assets
- Industry Leadership in AI/ML: Machine Learning platform, harnessing AI/ML to empower strategic decision making that drives business performance
- Powering informed data-driven marketing for 50 years with privacy by design for customers across all verticals including highly regulated industries.
- The industry standard for demographic insights with over 1,500 attributes including:
- Individual Demographics
- Major Purchases
- Life Events
- Financial
- Behavior
- Buying Activities
- Household Characteristics
- Geospatial Insights
- Interests
- Increases the accuracy and predictive power of marketing analytics
- Improves response rates and increases marketing relevance
- Reduces waste by refining insights and targeting
- Unlocks the value of data with Google’s best in class Data & AI Cloud
- Enables the most powerful analytics and AI with real time data sharing
- Reduces storage & processing costs
- Secure, and scalable real-time analytics platform to increase flexibility that manages costs while accelerating time to value
- Accurate, ethically sourced, and comprehensive consumer data to improve insights and drive customer engagement.
Use Acxiom InfoBase Data In BigQuery to…
-
Reduce computing costs
-
Increase the accuracy and predictive power of marketing efforts
-
Allow data sharing
-
Improve response rates
-
Become AI enabled
-
Reduce marketing costs
Acxiom
Some days, marketing feels impossible. But it doesn’t have to. Acxiom has already tackled the martech complexity of connecting to the Google platform and delivering the data you need to improve analytics, build customer intelligence and make every customer experience count.
Integrating our data with the Google Cloud Platform (GCP) means growth for our clients. Our strategic advice and technical expertise, acquired over decades of working with top brands, ensures that marketers get the data to maximize return on their Google Cloud investment.
Want more than the status quo? Only Google Cloud brings together innovations from across Google to help customers digitally transform with infrastructure designed to meet industry needs and accelerate innovation, collaboration tools that help teams do their best work, security to proactively stop threats, and AI that’s ready for what’s next.
Result
Having all the data that brands need to develop accurate and actionable insights at scale combined with a cost-effective, efficient, and secure cloud computing platform is not just “nice to have.” It is essential to maximize the value of data-driven marketing.
Start Using Acxiom InfoBase Data In BigQuery
Accurate consumer data drives the value proposition for all marketing technology. Google and Acxiom create value by combining the power, scale, security, and cost savings of Google Cloud with the proven accuracy and efficacy of Acxiom’s InfoBase data.
Acxiom is committed to ethical data use. For our privacy policy and options to opt out, click here. If appropriate, we may contact you regarding your interest.