Automotive

Acxiom Automotive Solutions are already established across 8 of the top 10 automotive companies along with their related converging industries including financial services, credit card, retail, and insurance companies.

Acxiom Automotive Solutions are targeting where the industry is going, from mobility and autonomous vehicles, to redefining the auto lead, and how sales from existing and new revenue streams both inside and outside of the vehicle are aggregated, attributed, and now monetized.

Better Attribution of Leads to Sales

Regardless of whether leads are anonymous or with reduced information, Acxiom’s Advanced Sales Match solution can help you recognize more shopping information and qualified leads across online and offline channels – and attribute new vehicle sales to these customer leads

Improve matching of sales leads over traditional matching processes by as much as 25%

Increase return from media spend based on improved attribution of sales leads

Create better vehicle buyer experiences from an optimized view of the in-market purchaser
Increase Lead Quality and Quantity

Find more qualified leads and a larger quantity of prospects with stronger data, analytics and identity resolution capabilities

Increase conversions based on higher quality leads and personalized engagement

Get greater speed-to-insights based on optimized lead management driven off a value index

Leverage more insights on key audiences to increase media efficiencies and ROI
Improve Engagement Throughout The Customer Journey

Create an end-to-end customer experience solution by optimizing customer portraits through identity resolution, customer journey mapping, and media analysis

Find and address gaps in the customer experience, from shopping information to buying to ownership

Optimize quantity and quality of channel cadence to deliver a superior customer experience

Increase the amount of more relevant, personalized communications
Enhance Automotive Financing and Affinity Credit Card Acquisition

Better assist automotive financing and branded credit card acquisition partners with more insights about prospects and customers to improve vehicle loans, leases, subscriptions, and branded credit card acquisition

Find more prospects that look like your best customers by Acxiom’s Collaboration and Partnership Exchange to share data with partners

Develop communication segments for optimal targeting

Grow affinity card programs by leveraging Acxiom’s existing relationship with 7 of the top 10 credit card issuers

Why is Data Driven Marketing Still So Hard?

Understand the fundamentals of getting data-driven marketing right

Download eBook
Ford: Customer First, Data First

How Acxiom created a Unified Data Layer for Ford

Learn more
Connected and Self-Driving Vehicles Spark Industry Convergence

Understand how consumers are responding to the data-driven automobile trend – and what you should do to maintain their trust.

Download eBook
Hispanic Executive Spotlights John Campos

Acxiom’s John Campos Drives Excellence by Never Settling for “Good Enough”

Read the Story

John Campos

Managing Director, Automotive Industry

John Campos serves as Industry Managing Director for the automotive industry at Acxiom. In this role, John provides global leadership and strategic direction for the Acxiom automotive practice.
Connect on LinkedIn

John Campos

John Campos serves as Industry Managing Director for the automotive industry at Acxiom. In this role, John provides global leadership and strategic direction for the Acxiom automotive practice. He is responsible for client relationship management, client satisfaction and overall account retention and growth for several leading automotive clients, supporting their successful omnichannel digital marketing transformations. John joined Acxiom in 2000 and has consulted with top Fortune 500 brands and formed longstanding executive-level client relationships, helping automotive clients succeed with their marketing and customer experience strategies. Recently, John spearheaded the development of several strong partnerships with leaders in the automotive and connected car space, accelerating Acxiom’s ability to help brands deliver successful omnichannel, data-driven experiences across the customer journey. John’s experience includes providing consultative support for clients in the automotive, retail, consumer packaged goods and insurance industries. He and his family live in Chicago.
Drew May

Chief Client Officer

Drew May serves as Chief Client Officer at Acxiom. In this client-facing role, Drew provides overall leadership for key areas of sales, including client engagement, growth and strategic directives.
Connect on LinkedIn

Drew May

Drew May serves as Chief Customer Officer at Acxiom. In this client-facing role, Drew provides overall leadership for key areas of sales, including client engagement, growth and strategic directives.
With over 25 years of experience helping brands use data-driven marketing solutions and technologies, Drew has worked with many innovative companies, including Dell, Lowe’s, The Container Store, The Home Depot, JCPenney, IBM, Microsoft and many others.
During a recent four-year departure from Acxiom, Drew served as Vice President and Client Partner in Merkle’s High Tech Practice. Prior to that, he was Executive Vice President at IDM responsible for establishing a data operations center, developing marketing solutions that supported IDM clients.
Drew holds a bachelor’s degree in finance from the University of Central Arkansas. He currently serves as an Executive Board Member of MarketingEDGE and Holy Sews, a non-profit ministry. He and his family live in Conway, Arkansas.

Automotive

Thought Leadership

Why is Data Driven Marketing Still So Hard?

Ford: Customer First, Data First

Connected and Self-Driving Vehicles Spark Industry Convergence

Hispanic Executive Spotlights John Campos

Meet the experts

John Campos

Managing Director, Automotive Industry

Drew May

Chief Client Officer

Discover What the Right Data Foundation Can Do For You