Automotive
Deliver a Connected Automotive Experience
We help 8 of the top 10 automotive OEMs drive strategic growth by maximizing returns from shifts in consumer data, changing product usage, and innovation in adtech and martech.
Ford's Unified Data Drives Better Customer Experience
Our Key Solutions
Acxiom can optimize your data to enable more relevant people-based marketing strategies for your brand and automotive partners
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Increase Lead Quality and Quantity
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Improve Engagement Throughout The Customer Journey
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Enhance Automotive Financing and Affinity Credit Card Acquisition
Better Attribution of Leads to Sales
Regardless of whether leads are anonymous or with reduced information, Acxiom’s Advanced Sales Match solution can help you recognize more shopping information and qualified leads across online and offline channels - and attribute new vehicle sales to these customer leads
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Improve matching of sales leads over traditional matching processes by as much as 25%
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Increase return from media spend based on improved attribution of sales leads
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Create better vehicle buyer experiences from an optimized view of the in-market purchaser
Increase Lead Quality and Quantity
Find more qualified leads and a larger quantity of prospects with stronger data analytics and identity resolution capabilities
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Increase conversions based on higher quality leads and personalized engagement
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Get greater speed-to-insights based on optimized lead management driven off a value index
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Leverage more insights on key audiences to increase media efficiencies and ROI
Improve Engagement Throughout The Customer Journey
Create an end-to-end customer experience solution by optimizing customer portraits through identity resolution, customer journey mapping, and media analysis
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Find and address gaps in the customer experience, from shopping information to buying to ownership
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Optimize quantity and quality of channel cadence to deliver a superior customer experience
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Reduce the amount of irrelevant communications
Enhance Automotive Financing and Affinity Credit Card Acquisition
Better assist automotive financing and branded credit card acquisition partners with more insights about prospects and customers to improve vehicle loans, leases, subscriptions, and branded credit card acquisition
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Find more prospects that look like your best customers by using an Acxiom Safe Haven to share data with partners
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Develop communication segments for optimal targeting
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Grow affinity card programs by leveraging Acxiom’s existing relationship with 7 of the top 10 credit card issuers
Deliver A Seamless Recall Experience
Accelerate repairs and drive more recall completions with an advanced vehicle recall solution designed to find more second, third, and fourth owner vehicles affected by recalls
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Improve recall response rates and increase recall completions
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Increase vehicle sales and customer lifetime value from higher retention of better engaged vehicle owners
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Positively impact NHTSA relationship and lower civil penalties
Our Expertise
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Fortune 500 Clients
Designing complex, data-driven automotive marketing solutions across top OEMs and related retailer, technology, telecom, media, credit card, and finance companies
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Digital Platform Solutions
Activating data for automotive and services clients across our network of 500+ partners including the largest marketing technology platforms, social networks, premium publishers, and advanced TV providers
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Partner Environments
Supporting innovative partnerships within the automotive, captive finance, and in-vehicle technology industries leveraging our privacy-compliant, Safe Haven environments
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Global Reach
Delivering the highest quality data on more than 2 billion consumers across 62 countries – approximately two-thirds of the world’s digital population
Products and Services to Help You
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Unified Data Layer
Acxiom's Unified Data Layer (UDL) breaks down data silos with an open, trusted data framework for creating an omnichannel view of your customers and connecting your martech and adtech ecosystem.
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Measurement & Analytics
Uses the latest methodologies and technology to measure performance, model audiences, and improve omnichannel results.
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Strategy Services
We help you define a strategy, architecture, and roadmap to optimize how you harness technology and data to achieve true omnichannel marketing.
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Global Solutions
Enables access to privacy-compliant data for executing campaigns around the world.
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Identity Solutions
Enable exceptional experiences by leveraging nearly 50 years of expertise in global consumer data and omnichannel identity that deliver a robust suite of offerings that power people-based engagements everywhere.
