Improve matching of sales leads over traditional matching processes by as much as 25%
Automotive
Acxiom Automotive Solutions are already established across 8 of the top 10 automotive companies along with their related converging industries including financial services, credit card, retail, and insurance companies.
Our Key Solutions
Acxiom can optimize your data to enable more relevant people-based marketing strategies for your brand and automotive partners.
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Better Attribution of Leads to Sales
Regardless of whether leads are anonymous or with reduced information, Acxiom’s Advanced Sales Match solution can help you recognize more shopping information and qualified leads across online and offline channels – and attribute new vehicle sales to these customer leads.
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Increase return from media spend based on improved attribution of sales leads
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Create better vehicle buyer experiences from an optimized view of the in-market purchaser
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Increase Lead Quality and Quantity
Find more qualified leads and a larger quantity of prospects with stronger data, analytics and identity resolution capabilities
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Increase conversions based on higher quality leads and personalized engagement
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Get greater speed-to-insights based on optimized lead management driven off a value index
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Leverage more insights on key audiences to increase media efficiencies and ROI
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Improve Engagement Throughout The Customer Journey
Create an end-to-end customer experience solution by optimizing customer portraits through identity resolution, customer journey mapping, and media analysis
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Find and address gaps in the customer experience, from shopping information to buying to ownership
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Optimize quantity and quality of channel cadence to deliver a superior customer experience
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Increase the amount of more relevant, personalized communications
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Enhance Automotive Financing and Affinity Credit Card Acquisition
Better assist automotive financing and branded credit card acquisition partners with more insights about prospects and customers to improve vehicle loans, leases, subscriptions, and branded credit card acquisition
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Find more prospects that look like your best customers by Acxiom’s Collaboration and Partnership Exchange to share data with partners
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Develop communication segments for optimal targeting
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Grow affinity card programs by leveraging Acxiom’s existing relationship with 7 of the top 10 credit card issuers
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Connecting the Automotive consumer
Acxiom Automotive Solutions are targeting where the industry is going, from mobility and autonomous vehicles, to redefining the auto lead, and how sales from existing and new revenue streams both inside and outside of the vehicle are aggregated, attributed, and now monetized.
Acxiom can optimize your data to enable more relevant people-based marketing strategies for your brand and automotive partners.
Thought Leadership
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Accelerating the Digital Customer Experience
Create highly personalized engagements
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Digital Identity: The Next Frontier for Automotive
How to create a holistic customer view
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Connected Vehicle Ecosystem and the Resolution of Real Identity
How powerful identity tools enhance the connected automotive ecosystem
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Building Consumer Confidence Within Automotive in the 'New Normal'
Improve one-to-one engagement & achieve personalization
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Why is Data Driven Marketing Still So Hard?
Understand the fundamentals of getting data-driven marketing right
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Ford: Customer First, Data First
How Acxiom created a Unified Data Layer for Ford
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Connected and Self-Driving Vehicles Spark Industry Convergence
Understand how consumers are responding to the data-driven automobile trend – and what you should do to maintain their trust.
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Hispanic Executive Spotlights John Campos
Acxiom’s John Campos Drives Excellence by Never Settling for “Good Enough”
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What Connected People Want in a Connected Vehicle and Its Services
A joint research project from Acxiom and J.D. Power explores the remarkable two-way relationship that exists between human and machine.
Meet the experts
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John Campos
Managing Director, Automotive Industry
John Campos serves as Industry Managing Director for the automotive industry at Acxiom. In this role, John provides global leadership and strategic direction for the Acxiom automotive practice.
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Drew May
Chief Client Officer
Drew May serves as Chief Client Officer at Acxiom. In this client-facing role, Drew provides overall leadership for key areas of sales, including client engagement, growth and strategic directives.