Automotive

Acxiom Automotive Solutions are already established across 8 of the top 10 automotive companies along with their related converging industries including financial services, credit card, retail, and insurance companies.

Learn More About Acxiom Automotive Solutions

Better Attribution of Leads to Sales

Regardless of whether leads are anonymous or with reduced information, Acxiom’s Advanced Sales Match solution can help you recognize more shopping information and qualified leads across online and offline channels – and attribute new vehicle sales to these customer leads.

Improve matching of sales leads over traditional matching processes by as much as 25%

Increase return from media spend based on improved attribution of sales leads

Create better vehicle buyer experiences from an optimized view of the in-market purchaser
Increase Lead Quality and Quantity

Find more qualified leads and a larger quantity of prospects with stronger data, analytics and identity resolution capabilities

Increase conversions based on higher quality leads and personalized engagement

Get greater speed-to-insights based on optimized lead management driven off a value index

Leverage more insights on key audiences to increase media efficiencies and ROI
Improve Engagement Throughout The Customer Journey

Create an end-to-end customer experience solution by optimizing customer portraits through identity resolution, customer journey mapping, and media analysis

Find and address gaps in the customer experience, from shopping information to buying to ownership

Optimize quantity and quality of channel cadence to deliver a superior customer experience

Increase the amount of more relevant, personalized communications
Enhance Automotive Financing and Affinity Credit Card Acquisition

Better assist automotive financing and branded credit card acquisition partners with more insights about prospects and customers to improve vehicle loans, leases, subscriptions, and branded credit card acquisition

Find more prospects that look like your best customers by Acxiom’s Collaboration and Partnership Exchange to share data with partners

Develop communication segments for optimal targeting

Grow affinity card programs by leveraging Acxiom’s existing relationship with 7 of the top 10 credit card issuers

Connecting the Automotive consumer

Acxiom Automotive Solutions are targeting where the industry is going, from mobility and autonomous vehicles, to redefining the auto lead, and how sales from existing and new revenue streams both inside and outside of the vehicle are aggregated, attributed, and now monetized.

Acxiom can optimize your data to enable more relevant people-based marketing strategies for your brand and automotive partners.

John Campos

Managing Director, Automotive Industry

John Campos serves as Industry Managing Director for the automotive industry at Acxiom. In this role, John provides global leadership and strategic direction for the Acxiom automotive practice.

John Campos

John Campos serves as Industry Managing Director for the automotive industry at Acxiom. In this role, John provides global leadership and strategic direction for the Acxiom automotive practice. He is responsible for client relationship management, client satisfaction and overall account retention and growth for several leading automotive clients, supporting their successful omnichannel digital marketing transformations. John joined Acxiom in 2000 and has consulted with top Fortune 500 brands and formed longstanding executive-level client relationships, helping automotive clients succeed with their marketing and customer experience strategies. Recently, John spearheaded the development of several strong partnerships with leaders in the automotive and connected car space, accelerating Acxiom’s ability to help brands deliver successful omnichannel, data-driven experiences across the customer journey. John’s experience includes providing consultative support for clients in the automotive, retail, consumer packaged goods and insurance industries. He and his family live in Chicago.

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Meet the experts

John Campos

Managing Director, Automotive Industry

Discover What a Unified Data Foundation Can Do For You

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Best Overall Martech Solution

Data

Predictive Audiences

Customer Intelligence Platforms

Identity Resolution

Digital Marketing Solutions

Analytics and Strategy

People-Based Marketing

Data Ethics

Company

Privacy

Connecting the Automotive consumer

Accelerating the Digital Customer Experience

Digital Identity: The Next Frontier for Automotive

Connected Vehicle Ecosystem and the Resolution of Real Identity

Building Consumer Confidence Within Automotive in the 'New Normal'

Why is Data Driven Marketing Still So Hard?

Ford: Customer First, Data First

Connected and Self-Driving Vehicles Spark Industry Convergence

Hispanic Executive Spotlights John Campos

What Connected People Want in a Connected Vehicle and Its Services

John Campos

Managing Director, Automotive Industry

Discover What a Unified Data Foundation Can Do For You

Acxiom Real IdentityTM named Best Overall Martech Solution

Acxiom Real Identity^TM named
Best Overall Martech Solution