Location data and signals
New types of data fuel more ways to define audiences
Keeping pace with a changing digital ecosystem
In today’s expanded digital ecosystem, there are different ways to view behavior and a vast variety of indicators signaling people’s interest and activities. Acxiom has them covered.
Pulse Data from Acxiom keeps marketers connected to the heartbeat of the marketplace. New place-based market signals, behaviors, and contextual understanding brings new ways to segment audiences.
Market signals
Acxiom market signals combine location-based device data with descriptive and predictive data to create audiences showing specific interests or buying tendencies based on actual store and dealership visits
Categories of Acxiom market signals:
Onsite Enthusiasts
Consumers seen at a given location more than two times within the past 30 days.
Mid-Stream Journeyers
Consumers in the purchase process based on offline location data and online search or purchase data.
Actively In Market
Consumers deemed to be in-market based on actual visits to locations to shop for big ticket items such as a new vehicle.
Serious Shoppers
Highly interested consumers based on actual visits to retail locations.
Benefits:
- Reach audiences within a week of visits
- Identify consumers for specific brands or competitors
- Target consumers seeking big-ticket items
- Deliver better personalization of offers
- Connect with marketable adults across offline and online channels
Why choose Acxiom?
Most complete data offering
Most countries, most attributes and an industry leader in privacy/compliance.
Better data & experience
Consistent leader in competitive studies with the most experienced data scientists in the field.
Best coverage & extensive distribution
Greatest quality of marketable consumers and high-value distribution to audiences globally.
Mobile
App usage and installation, Bluetooth connections, location data and more help build a composite persona of users’ likely current needs, interests and affiliations.
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High relevancy – Custom ads for those highly interested in your product.
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Higher engagement – Reach people at the right time with the right content.
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Higher ROI – Increase conversion for maximum ROI.
Semantic audiences
A completely custom approach to define audience segments using weighted keyword groupings. Reach people based on the content they consume online.
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Reach people displaying a specific interest
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Serve impressions to people anywhere
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Use a wider variety of destinations
Work-life audiences
Combined business and consumer insights from Acxiom and Dun & Bradstreet
Work-Life Audiences from Acxiom and Dun & Bradstreet (D&B) deliver a robust audience of more than 30 million individuals with a view into their professional and consumer attributes, allowing marketers to gain deeper insights about audiences and deliver more meaningful experiences.
With deeper insights, brands can:
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Communicate with consumers in more relevant ways
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Gain deeper knowledge of customer value
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Tap into deeper insights for cross selling
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Segment prospective customers based on an enhanced knowledge of their characteristics
How it works
In 2015, Dun & Bradstreet significantly expanded its business contact database to approximately 60 million through its acquisition of NetProspex. Acxiom, which maintains extensive consumer data via InfoBase® Audiences, utilized a proprietary matching technique developed in collaboration with D&B. This process integrated Acxiom’s consumer records with the expanded business contact database, resulting in a combined audience of over 30 million individuals, with comprehensive insights into their professional and personal attributes.
Sending first-party data
- Determine which consumers also own a business or are a decision maker
- Add descriptive data points to a business contact
- Uncover pockets of prospective customers, a pool increased by as much as 15%
- Raise conversations by as much as 25%
