Leads Sales Strategy, Operations and Deal Development
LITTLE ROCK, Ark., July 15, 2014 – Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today appointed Kerry Hatch as Chief Operating Officer, Global Client Services, further strengthening its executive bench.
Hatch, a world-class executive with a solid track record of transforming and leading successful business operations, will report to Nada Stirratt, Acxiom’s Global Chief Revenue Officer, and will be responsible for global revenue strategy, deal development and sales operations. She brings a wealth of experience managing global sales for B2C and B2B businesses from high-profile companies such as American Express and Starwood Hotels. Her industry expertise in financial services, consulting and technology will further advance Acxiom’s offering to marketers.
Nada Stirratt, Global Chief Revenue Officer, Acxiom said. “Kerry’s appointment is an important strategic move that will help us accelerate growth, sharpen our focus on the strong market opportunities before us, and build on the success of AOS™ (Audience Operating System™) as its momentum expands around the globe”.
“Kerry will be a terrific asset for Acxiom,” said Charlie Swift, Vice President Strategy & Marketing Operations at Hearst Magazines, and Acxiom’s client. “She was my mentor earlier in my career at American Express and I credit her with introducing me to the power of data-driven marketing. Her business intuition and talent paired with Acxiom’s unique position in the marketing ecosystem will be, undoubtedly, a powerful combination.”
Prior to Acxiom, Hatch spent over 20 years at American Express holding several strategic positions including serving as President of OPEN: The Small Business Network, and leading marketing operations for AMEX’s US Consumer Card business acquisition. Her career highlights also include her time as CEO at Goodtimes Entertainment, President of St. Regis and the Luxury Collection for Starwood Hotels, and President and CEO of QSP at Time Inc. Hatch is also a board member of Vistage and PlastiQ, and an angel investor in several digital start-ups.
Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuse trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of Acxiom Corporation.
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