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Acxiom Completes Sale of Impact Email Business

Acxiom Completes Sale of Impact Email Business

LITTLE ROCK, Ark.–September 1, 2016–(BUSINESS WIRE)–Acxiom® (NASDAQ:ACXM), an enterprise data, analytics and software-as-a-service company, today announced that it has completed the sale of its Impact email business (Acxiom Impact) to Zeta Interactive, a NYC-based marketing technology company. The transaction sharpens Acxiom’s focus on providing the data foundation for the world’s best marketers and opens the door to deeper partnerships with the marketing ecosystem.

Acxiom will use proceeds from the sale to help fund its recently expanded share repurchase program. Under the revised program, share repurchase authorization was increased by $100 million to $400 million and the duration of the program was extended through June 30, 2018. The company is authorized to repurchase shares from time to time in open market or privately negotiated transactions, depending on prevailing market conditions and other factors. The repurchase program may be suspended or discontinued at any time.

About Acxiom

Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 45 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 3,250+ global clients. For more information about Acxiom, visit

About Zeta Interactive

Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta Interactive is a data-driven marketing technology pioneer whose SaaS-based marketing cloud helps 500+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and machine learning. The Company’s highly-rated technology platform that’s recognized in Gartner’s Magic Quadrant for Digital Marketing Hubs (January 2016) and in its Magic Quadrant for Multichannel Campaign Management (April 2016) competes with Oracle, IBM, Salesforce and Adobe. Operating in four continents with over 1,300 employees, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India, and 25 additional offices around the globe.

Acxiom is a registered trademark of Acxiom Corporation.

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Acxiom Corporation
Investor Relations Contact:
Lauren Dillard, 650-372-2242
Investor Relations
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Corporate Communications