skip to main content

Acxiom Selected by Michaels for Omnichannel Marketing Solution

Acxiom Selected by Michaels for Omnichannel Marketing Solution

Acxiom’s End-to-End, Data-Driven Ecosystem to Enhance Customer Experience and Optimize Marketing Investment

CONWAY, Ark.–(BUSINESS WIRE)– Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced an expansion of its collaboration with Michaels Stores, Inc., the largest specialty retailer of arts and crafts in North America. Michaels has selected Acxiom’s integrated, data-driven marketing solutions to deliver more personalized customer experiences.

Providing enhanced campaign measurement and analytics, Acxiom’s comprehensive solution brings together strategy, first- and third-party data, and advanced analytics to enable a 360 degree view of Michaels’ customers across both digital and offline channels.

“We are committed to engaging with our customers when, where, and how they want, and Acxiom enables us to do just that,” noted Steve Carlotti, EVP – Marketing, The Michaels Companies, Inc. “Acxiom connects our marketing and advertising ecosystem at the data layer. This will help us improve our customer engagement, increase the relevance of our customer communication, and enable us to more fully measure the effectiveness of our marketing programs.”

“We’re pleased to expand our partnership with Michaels and commend the brand’s forward-looking approach to people-based marketing,” stated Dennis Self, president and general manager of Acxiom’s Marketing Services division. “As an Omnichannel Integrator, Acxiom Marketing Services is uniquely positioned to help Michaels enable great customer experiences, built on ethical data use and first-in-class identity resolution solutions, by providing an integrated and complete customer view across their digital and offline channels.”

Acxiom tailored a use-case-focused solution combining data, strategy, analytics and managed services along with a data environment to enhance people-based marketing capabilities. The Open Garden approach brings together a complete view of the customer at the data layer that empowers Michaels to test and manage an always-evolving mix of customer-focused solutions for optimizing digital campaigns, direct mail, mobile, and email marketing across all channels.

About Acxiom

Acxiom provides the data foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use for more than 48 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. Acxiom is a registered trademark of Acxiom Corporation. For more information, visit

About Michaels Stores, Inc.

The Michaels Companies, Inc. is North America’s largest specialty provider of arts, crafts, framing, floral, wall décor and seasonal merchandise for the hobbyist and do-it-yourself home decorator.

As of January 28, 2017, the Company owned and operated 1,367 stores in 49 states and Canada under the brands Michaels, Aaron Brothers and Pat Catan’s. The Michaels Companies, Inc. also owns Artistree, a manufacturer of high quality custom and specialty framing merchandise, and Darice, a premier wholesale distributor in the craft, gift and decor industry. The Michaels Companies, Inc. produces a number of private brands, including Recollections®, Studio Decor™®, Bead Landing®, Creatology®, Ashland®, Celebrate It®, ArtMinds®, Artist’s Loft®, Craft Smart®, Loops & Threads®, Make Market™, Foamies®, LockerLookz®, Imagin8® and Sticky Sticks®. Learn more about Michaels at