New Platform Helps Advertisers Unleash the Value of First Party Data to Improve Audience Reach
21st Oct, 2014, Shanghai China –Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced a strategic partnership with Weibo Corporation (Weibo), China’s leading social media platform. As part of the relationship, Weibo will leverage the Acxiom Audience Operating System® (AOS ®) to deliver greater digital marketing efficiency to its advertisers in a privacy-compliant way via Acxiom’s data privacy protection technology.
AOS allows marketers, agencies and publishers to plan, buy and optimize audiences across channels, devices and applications with precision and scale. This breakthrough technology will allow Weibo to achieve more accurate data matching and analysis, improved ROI and greater value for its customers. Acxiom Safe Haven™ capability removes PII and replaces it using anonymized storage of contact history to support expanded analytics in a privacy-compliant way. This unique approach to “data hashing,” along with decades of leadership and best practices experience in data security and compliance around the globe, has established Acxiom as an industry leader, particularly among the world’s largest financial services providers.
“As a leading Chinese-language social media platform, we are always seeking new ways to maximize value for our customers based on the vast data resources of Weibo, in a more secure and efficient manner,” said Yajuan WANG, Vice President, Commercial Operation of Weibo. “Using AOS and Acxiom Safe Heaven, we are able to establish the first personal data protection mechanism in China that provides more effective digital marketing solutions to our advertisers.”
“Acxiom’s AOS has powered Weibo’s first integration between online and offline marketing data, already resulting in a nearly fivefold increase in sales for one Weibo client,” adds Dr. Yu KONG, General Manager of Acxiom China. “This strategic partnership with Weibo further cements Acxiom’s key role in future developments within Chinese social media marketing and reiterates the company’s strong commitment to the local market.”
“The ethical use of data always has and will always be one of Acxiom’s guiding principles,” said Dr. JJ PAN, Director of Privacy and Public Policy at Acxiom Asia Pacific. “We will continue to look for new ways to improve consumers’ confidence in our high standards for data collection and use.”
Weibo is a leading social media platform for people to create, distribute and discover Chinese-language content. By providing an unprecedented and simple way for Chinese people and organizations to publicly express themselves in real time, interact with others on a massive global platform and stay connected with the world, Weibo has had a profound social impact in China.
Weibo has become a cultural phenomenon in China. Weibo allows people to be heard publicly and exposed to the rich ideas, cultures and experiences of the broader world. Media outlets use Weibo as a source of news and a distribution channel for their headline news. Government agencies and officials use Weibo as an official communication channel for disseminating timely information and gauging public opinion to improve public services. Individuals and charities use Weibo to make the world a better place by launching charitable projects, seeking donations and volunteers and leveraging the celebrities and organizations on Weibo to amplify their social influence.
Acxiom is an enterprise data, analytics and software-as-a-service Company that uniquely fuse trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. Please click here for more information on Acxiom China. And to access the global Acxiom webpage please visit: www.acxiom.com。
Acxiom®, Acxiom Audience Operating System® and AOS® are a registered trademarks of Acxiom Corporation
For more information please contact:
Vivien Zhao, Acxiom China
+86 21 6132 3352