Acxiom’s Audience Data Bridges the Gap between Media Planning and Buying
SAN FRANCISCO–May 02, 2016–(BUSINESS WIRE)–Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company today announced a new deal with Pointlogic, a global leader in marketing analytics and software, to bolster its Commspoint marketing solution. Commspoint streamlines media buying and planning for brands and their agencies by helping them to identify the optimal omni-channel marketing mix for their goods and services. By leveraging Acxiom’s audience data in the media planning process, marketers can now make more informed media buying decisions and create greater efficiencies in engaging with their intended audiences.
“With the explosive growth in advertising capabilities, planning and buying media to optimize your clients’ investment is truly becoming an art form”
“With the explosive growth in advertising capabilities, planning and buying media to optimize your clients’ investment is truly becoming an art form,” said Jay Wofsy, managing director & vice president, Sales at Pointlogic, a Nielsen Company. “As agencies and brands increasingly leverage Acxiom’s data to super-charge their campaigns, this deal will enable them to consistently plan and buy media using the same data sets.”
In addition to bridging the gap between the media planning and buying process, the Commspoint solution will allow marketers to plan and research with the same audience data they use and purchase for precision marketing, thereby reducing media spend waste.
“For more than 40 years, marketers and advertisers have trusted the quality of Acxiom’s data to better plan media investments across multiple channels,” said Rick Erwin, president and general manager of the Acxiom Audience Solutions division. “Now Pointlogic’s customers will have access to richer data at the onset of their campaign planning, streamlining the media buying process and adding a whole new level of engagement efficiency.”
- Using Acxiom’s audience data, Pointlogic’s Commspoint users will have access to a variety of premium data assets including:
- Reach: Acxiom data matches to 95 percent of the U.S. population (individuals and households)
- Options for Every Need: 5,000+ pre-configured data sets tailored for all major verticals, seasons and key marketing events
- Consistency Across Publishers: Acxiom data is integrated with digital marketing platforms and online publishers, ensuring you’re targeting your intended audiences across the marketing ecosystem
- Confidence in the Data: World’s largest brands and agencies trust Acxiom as their preferred data partner
- Omni-Channel: Acxiom data is highly accurate and people-based, so it can be used via online and offline channels
Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visitAcxiom.com.
About Pointlogic, A Nielsen Company
Pointlogic is a global leader in bringing marketing planning solutions to brands, media agencies and media owners across the world. Our suite of sophisticated software helps clients maximize ROI and empowers organizations through our combination of extensive research and advanced analytics. These assets are the culmination of decades of experience in the global marketing space working with clients in over 100 countries.
Pointlogic, A Nielsen Company, is headquartered in Rotterdam, The Netherlands, with additional offices in New York, Sao Paulo, London and Singapore. For more information, visit Pointlogic.com.
Sherry Hamilton, 501-252-6029