CONWAY, Ark., – Oct. 27, 2025 – Acxiom, the connected data and technology foundation for the world’s leading brands, today announced that its podcast, “Real Talk about Marketing” has been recognized with a Silver Award in the 20th Annual w3 Awards presented by the Academy of Interactive and Visual Arts (AIVA). The w3 Awards celebrate excellence in digital content, recognizing standout work across podcasts, social media, websites, video, advertising, and more; with thousands of entries submitted each year from around the world.
“Real Talk” was honored in w3’s Individual Episodes & Specials category for Episode 68: Driving the Future of Automotive. This episode dives into the crucial aspects of transforming data strategy partnered with a privacy-first mindset to support the future growth of an iconic brand. The podcast delivers honest discussions about data-driven marketing trends, as well as challenges and strategic approaches that define its future direction. “Real Talk” delivers expert content to industry leaders through its platform, which features internal experts and insightful guests.
“‘Real Talk’ creates a space where thought leaders from within Acxiom and across industries can share timely, relevant insights. By encouraging open conversations, we deliver real value to our listeners, and the positive response shows that our audience is seeking this level of authenticity and expertise,” said Courtney Keating, Acxiom CMO.
The podcast was recently ranked #6 on Million Podcasts’ list of the Top 40 Data-Driven Marketing Podcasts of 2025, hasquadrupled its subscribers this year, and has now surpassed 10,000 total downloads.
“I want to congratulate the 2025 w3 Award winners. This year’s honorees represent the very best of creativity, innovation and storytelling in the digital space and we’re so proud to recognize their work as part of the 20-year legacy of the w3 Awards,” said AIVA Managing Director Lauren Angeloni.
You can see the full list of winners here and listen to Acxiom’s winning podcast episode here.
About w3
Since 2005, the w3 Awards has honored excellence in digital content, design and experiences, recognizing brands, agencies, institutions and independent creators who set trends, break boundaries and shape the digital landscape. The w3 Awards is evaluated by the Academy of Interactive and Visual Arts, an assembly of industry leaders from acclaimed brands, agencies and institutions like Walt Disney Studios, Groove Jones, PepsiCo, The National Gallery of Art, McCann, Netflix, IBM, Deloitte Digital, LG and WONGDOODY among many others.
About Acxiom Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies. As the connected data and technology foundation of the Interpublic Group of Companies, Inc. (IPG), Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico. Connect with Acxiom on LinkedIn and discover more at Acxiom.com.
