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TD Bank Selects Acxiom for Marketing Database Management and Partner Marketing Infrastructure

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LITTLE ROCK, Ark – December 11, 2014 — TD Bank, America’s Most Convenient Bank® has selected Acxiom® (Nasdaq: ACXM) to provide enterprise partner database management support, customer recognition, data, analytics, campaign management, and new marketing channel development.

“TD Bank is known for creating the best experience for its customers,” said Acxiom Client Executive, Gregg Zaffaroni. “Its emphasis on continuously looking for ways to excel in serving customers is directly aligned with Acxiom business imperatives. We are proud to partner with TD Bank to support its expansion both in the US and worldwide.”

TD Bank will use Acxiom’s Acquisition Database Solution, including the Acxiom Real Time Platform to drive credit card marketing to its customers and new partners.

“We are honored to have TD Bank as an Acxiom card-issuing client,” said Phil Lore, Group Vice President of Sales at Acxiom. “We look forward to working with progressive financial services companies like TD Bank to drive innovation and deeper customer engagement.”

About Acxiom

Acxiom is an enterprise data, analytics and software-as-a-service Company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of Acxiom Corporation.

For more information, contact:

Ines Gutzmer
Corporate Communications
404 434 0237
ines.gutzmer@acxiom.com
GACXM