Partnering with Acxiom and The Trade Desk
Founded on compliance, thriving off customer respect and trust
Why Partner with Acxiom + The Trade Desk?
Brands who love their customers cultivate relationships based on authenticity and relevance. Creating a customer-centric experience starts with accurate, compliant data and an omnichannel marketing platform. With Acxiom and The Trade Desk, people will always be the focal point.
More Precision Across Channels and Devices
The Trade Desk’s omnichannel programmatic platform promotes a complete understanding of your customers and real-time optimization of your audiences across all devices and channels.
Customer-Centric Experiences, Every Time
With Acxiom’s nearly 60 years of experience in privacy compliance and The Trade Desk’s promise to reach people in a privacy-compliant manner, marketers are empowered to reach the right audience at the right time with respect.
Future-Proof Solution backed on UID 2.0
Unified ID 2.0, available on The Trade Desk, is open-source and available for free, for everyone, removing all reliance on third-party cookies. Consumers can easily opt-out and manage their preferences.
“We look forward to working with Acxiom and IPG to build on this progress on our common goal of secure identity that benefits advertisers, publishers, and people.”
– Jeff Green
Founder and Chief Executive Officer, The Trade Desk
