Barbara Nelson

Principal Product Director

As a Senior Product Manager, Barbara oversees the development, maintenance and lifecycle of segmentation and geospatial products in Acxiom’s consumer data products portfolio. Having specialized in direct and data-driven marketing for over two decades, she’s worked on both sides of the table, gaining invaluable insights from the client’s perspective, as well as that of the consultant’s. Barbara earned her bachelor’s degree in Science and Master’s in Quality & Applied Statistics from the Rochester Institute of Technology.