Jack Serpa

VP of Alliance Strategy & Growth

Jack Serpa serves as VP of Alliance Strategy & Growth at Acxiom. In this role, Jack oversees development of revenue growth opportunities combining Acxiom’s expertise in data, identity and services with the technology and services of our strategic cloud partners. Jack has more than 25 years of experience in marketing and communications, with 12 years in alliance and channel partnership sales.

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Content from Jack Serpa

Acxiom + Snowflake: 2025 Milestones Driving AI Marketing Forward

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Real ID: Acxiom and Snowflake Expand Cloud-Native Availability

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Scott’s Miracle-Gro Achieves 11x Campaign Lift using InfoBase-Powered Audience Modeling

Heathrow's Digital Transformation

Acxiom provides up to 75% savings on new client acquisition for Upwork

Resources hub

Winterberry Group research finds marketing analytics and data infrastructure spend to reach $32BB

What Every C-Suite Executive Needs to Know About Data Clean Rooms

Jack Serpa

VP of Alliance Strategy & Growth

Content from Jack Serpa

Acxiom + Snowflake: 2025 Milestones Driving AI Marketing Forward

Real ID: Acxiom and Snowflake Expand Cloud-Native Availability