Jay Crowson

Industry Partner, Financial Services, Insurance and Health

Jay Crowson serves as Industry Partner for Financial Services, Insurance and Health, responsible for supporting clients and growth in these market sectors. In this client-facing role, Jay provides leadership for all areas of the business, supporting client engagement, growth and strategic initiatives. Jay is a results-oriented marketing and business development executive with more than 25 years’ experience leading client engagements and teams to develop audience-based marketing solutions that deliver strong financial performance for clients. These solutions leverage the intersection of  data, analytics, and technology to build customer experiences that result in long-lasting, profitable relationships.

Jay began his career at Acxiom in 1995 serving in a variety of roles including industry and enterprise sales leadership, where he specialized in marketing and technology solutions for the investment services, banking, and communications industries. 

From 2012-2019, Jay served as Vice President/Vertical Revenue Leader at Merkle, the nation’s largest privately held agency, showcasing his proficiency in new business development and leadership of vertical business development teams. During his seven-year tenure at Merkle, Jay played a key role in providing world-class solutions to Fortune 1000 companies, emphasizing the understanding of data, leveraging technology, and creating superior customer experiences. 

Jay holds a Bachelor of Science in Business Administration from the Sam M. Walton School of Business at the University of Arkansas.  Jay lives in Little Rock, Arkansas, with his wife and their two children.

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