Joyce Turner is an Industry Managing Director at Acxiom, responsible for developing go-to-market strategies for clients in key industries including consumer packaged goods (CPG), manufacturing and retail food.
A martech/adtech innovator, Joyce is responsible for staying abreast of industry trends, which keeps her on the forefront of key issues as she leads the launch of new Acxiom products and solutions. She is currently focused on deploying proven consumer-first engagement solutions including:
Multi-model matrixed audiences
Applied behavioral science
Clean-room closed-loop measurement
Personalization at scale
With advancements in digital capabilities, more competitive pressures, and increasing affordability of key technologies, what was once difficult or impossible for many clients in these industries is now possible. Joyce works to help clients capitalize on these opportunities.
Joyce has patents pending for her innovations in first-party retail point-of-sale identity solutions and a second-party data exchange network.
Joyce’s experiences fuse technology expertise with business savvy and people skills. She began her career in software engineering and is a self-confessed nerdette who is a huge fan of The Jetsons, Star Trek and Lost in Space! She spent more than five years in human resources, where she helped grow a single business unit of five associates to seven business units that included more than 500 associates.
Joyce was named the leader of Fusion, Acxiom’s full-service database marketing agency, thanks to her success in technology, HR and senior leadership roles. During her time at Fusion, she helped grow revenue by more than 50% and honed her expertise in leading an integrated agency that included strategy, creative, data, analytics and fulfilment.
Joyce has focused on innovation and business development for several years with a passion for harnessing new capabilities to help Acxiom clients generate better results.
Joyce has a bachelor’s degree in quantitative methods and information systems and an M.B.A. from University of Central Arkansas. She lives in the Memphis metro area where her son and dog also reside.