Larry Bevens

Principal Consultant, Financial Services Solutions

Larry Bevens leads the Financial Services Analytics Strategy practice in his current position at Acxiom. He is an innovative problem solver strategically applying analytics and intelligent data solutions across organizational lines to drive measurable customer growth and retention experiences. He has expertise in leading strategic marketing and measurement capability implementations to enable insight-driven decision making, omni-channel marketing optimization and personalized, harder working customer experiences. Previously, he held positions at Santander Bank and Fidelity Investments. He is a graduate of the University of Massachusetts and has a Master of Business Administration from Bentley University.

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