Mara Kelly

Analytics Strategy Lead

Mara Kelly is the Analytics Strategy Lead for Acxiom’s emerging markets vertical. Her focus is identifying and developing appropriate solutions that harness the value of data and insights to drive relevant marketing communications, CRM, and loyalty programs, and fuel business strategy and growth.

Mara has 30+ years of experience in data across a variety of industries. She has held leadership roles on both the client and agency side. She has a strong foundation in omni-channel marketing, digital transformation, strategy, CRM, and loyalty and understands the technology and resources required to execute and measure a variety of initiatives.

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