Stephen Gausch

Consultant Senior Director

Steve is Acxiom’s Principal Credit Card Industry Strategist. His primary role is to help clients drive better business results through the use of their Acxiom marketing solution. Serving many of Acxiom’s largest credit-issuing clients, Steve focuses on the application of data-driven marketing to improve customer acquisition, development and retention across the customer lifecycle. Prior to his current role in consulting, he served as Managing Account Director for one of Acxiom’s largest financial services accounts. He has more 25 years of experience in the credit card, database marketing, and marketing analytics areas. Previously, Steve served as Senior Vice President at First USA Bank (now Chase Card Services) where he managed the database marketing and marketing analysis functions and as Director of Analytic Consulting at Epsilon. In addition, Steve managed his own marketing consulting practice for seven years, specializing in data-driven marketing for credit issuers. Steve began his career as a consultant with Ernst & Young. Steve is a graduate of the Pennsylvania State University and George Washington University.