Xavier Lou

Enterprise Identity Architect

Xavier Lou is a member of the Real Identity team at Acxiom UK based in London, primarily focusing on identity insights and strategy development for clients’ future identity solutions. Xavier has a marketing analytics background specializing in marketing mix modeling and multi-touch attribution.

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Content from Xavier Lou

When to Pick a CDP? – Three Scenarios that Call for a CDP

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Three keys to better utilizing first-party data to build better relationships

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Xavier Lou

Enterprise Identity Architect

Content from Xavier Lou

When to Pick a CDP? – Three Scenarios that Call for a CDP

Three keys to better utilizing first-party data to build better relationships