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Episode 29

The Data Guru Podcast: Connect the Dots with Transaction Data

Created at March 16th, 2022

Acxiom is constantly sourcing quality data to develop new products and innovations for our clients. Partner Marketplace is the newest release, offering transaction based data from 5 premier data providers across several verticals. Bridge the gap with your customers and understand their motivations, purchase habits and preferences to develop a holistic, personalized customer experience. Plan strategically and connect the dots with your customers to put the right offer in front of the right person across all channels.

Vicky Becart

Principal Product Manager, Data

Vicky Becart is the Principal Product Manager for Data. She is responsible for driving product strategy and innovation across Acxiom’s data portfolio. Vicky has been in the marketing industry for 10 years, starting out at a full-service marketing agency and eventually joining Acxiom’s global data team. Vicky has held a variety of positions at Acxiom ranging from client delivery and solution architecture to project management.

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