Third-party cookie apocalypse is upon us and developing an air-tight customer experience strategy is how Acxiom can help. Find the sweet spot of not oversaturating your audience, but tend to your garden so people enjoy interacting with your brand. Learn the 5 W’s on why measurement and analytics are so important for successful campaigns and how to remain visible in all parts of the customer journey: prospecting, acquisition, and retention.
Data Guru: Why Measurement Spells Success
Created at February 9th, 2022