skip to main content
Data Guru Podcast: Episode 21

Looking Ahead at 2021 TV Trends

Created at January 26th, 2021

Guest Authors

  • John Baudino

    Group Vice President

    Acxiom

  • Dani Benowitz

    President, U.S.

    Magna Global

Acxiom SVP John Baudino and Dani Benowitz, president of U.S. for MAGNA Global, take a quick look back at 2020 before they discuss what we can expect for linear and non-linear TV trends in 2021. In a year of unexpected twists and turns, the average consumer spent five more hours a day engaged with media. From streaming services to Tik Tok influencers, content is king and FOMO is real!.

John Baudino

John Baudino serves as Group Vice President of Digital Data and Indirect Sales for Acxiom Marketing Solutions. In this role, John leads a team focused on developing relationships with digital publishers, platforms, agencies and traditional resellers to demonstrate the value data has on their businesses and the clients they serve. Previously, John was VP of Digital Sales Strategy and Support where he led the digital transformation of the data sales division, including the development of internal and external education, product positioning and pricing strategies. Since 2009, John has held a variety of client management and sales leadership roles, working with brands and agencies across multiple industries to transform data into value. Prior to Acxiom, John was building his passion for data, technology and marketing through leadership roles at large and small organizations, including J.D. Power and Associates & Deloitte Consulting, where he was focused on bringing new technologies and data solutions to market. John holds a BSE degree from the University of Michigan and an MBA from UCLA Anderson. He, his wife and their two children reside in the Los Angeles area.

Dani Benowitz

Dani Benowitz previously served as Executive VP, Integrated Investment, where she played a key leadership role in media negotiations on behalf of IPG Mediabrands’ clients. She worked closely with UM’s investment teams on brands such as Coca-Cola Co., Johnson & Johnson and BMW and with Initiative’s on brands like Amazon, Merck and Liberty Mutual. She is currently the senior-most media negotiator for IPG Mediabrands in the U.S. market. She also leads MAGNA’s Intelligence unit which produces a suite of studies that explore various advertising/marketing trends and challenges as well as its Innovation unit, which works to identify, understand and activate emerging media and tech-enabled solutions.

Dani’s career spans nearly 30 years, including stints in TV sales and at agencies including Mindshare, J. Walter Thompson and Grey. She joined IPG in 2003 and rose to become EVP, Managing Partner at the agency. She joined MAGNA as EVP, Integrated Investment  in 2016.