Industry identity expert Bruce Biegel of the Winterberry Group joins the podcast to answer all your burning questions: Why is defining identity so hard? Why are things changing faster than ever before? Will hashed email be the new identity standard? How will brands get to the measurement and attribution they need? Will we ultimately pay more for content due to privacy regulations? Will AI take over the world? What is the future of addressable TV? And why, oh why, do we see the same ads over and over on our streaming services?