John Baudino serves as Group Vice President of Digital Data and Indirect Sales for Acxiom Marketing Solutions. In this role, John leads a team focused on developing relationships with digital publishers, platforms, agencies and traditional resellers to demonstrate the value data has on their businesses and the clients they serve. Previously, John was VP of Digital Sales Strategy and Support where he led the digital transformation of the data sales division, including the development of internal and external education, product positioning and pricing strategies. Since 2009, John has held a variety of client management and sales leadership roles, working with brands and agencies across multiple industries to transform data into value. Prior to Acxiom, John was building his passion for data, technology and marketing through leadership roles at large and small organizations, including J.D. Power and Associates & Deloitte Consulting, where he was focused on bringing new technologies and data solutions to market. John holds a BSE degree from the University of Michigan and an MBA from UCLA Anderson. He, his wife and their two children reside in the Los Angeles area.