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Don’t Wait – There’s No Silver Bullet

Guest Author

  • Bobby Heller

    Bobby Heller

    Director of Technical Operations

    Kinesso

Don’t Wait – There’s No Silver Bullet

Transparency, cookie deprecation, clean rooms, multiple pipes, privacy sandboxes. Bobby Heller joins the podcast to help us understand the current issues, complications and consequences of adtech evolution as well as the possible ways forward in response to the question he is hearing most these days: “What does it all mean?” Ultimately, brands with a strong view of their customers will adapt the best.

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