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The Secret to CDP Success

Guest Author

  • Steve Letourneau

    Steve Letourneau

    Director of Sales for North America West

    Arm Treasure Data

The Secret to CDP Success

The biggest challenge to implementing a CDP or a single technology is understanding that it isn’t a singular answer – it’s an important part of an overall strategy. A brand must understand what they are solving for, where data is stored, how they will solve for identity and how to get key internal stakeholders to buy into the vision. Steve Letourneau joins the podcast to examine the role of CDPs, the biggest implementation obstacles, and the secret to CDP success.