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The Secret to CDP Success

Created at October 20th, 2020

  • Kyle Hollaway

    Senior Vice President, Head of Global Identity

  • Dustin Raney

    Identity Evangelist & Senior Director, Industry Strategy

Guest Author

  • Steve Letourneau

    Director of Sales for North America West

    Arm Treasure Data

The biggest challenge to implementing a CDP or a single technology is understanding that it isn’t a singular answer – it’s an important part of an overall strategy. A brand must understand what they are solving for, where data is stored, how they will solve for identity and how to get key internal stakeholders to buy into the vision. Steve Letourneau joins the podcast to examine the role of CDPs, the biggest implementation obstacles, and the secret to CDP success.

Steve Letourneau

Steve Letourneau serves as Director of Sales for North America West at Arm Treasure Data. Treasure Data enables brands to build a single, omni-channel view of their customers and marketing efforts for activation and personalized customer experiences. Its leading Global Customer Data Platform provides value across all touch points for acquisition, customer retention, and the overall journey. Steve directs sales efforts for the North America West region and specializes in turning complex challenges into concrete solutions. He resides with his family in Boulder, CO.

Kyle Hollaway

Senior Vice President, Head of Global Identity

Kyle Hollaway is SVP, Head of Acxiom’s Global Identity Practice, responsible for the flagship Acxiom Real ID™ portfolio encompassing identity resolution, identity management, and hygiene services.

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Dustin Raney

Identity Evangelist & Senior Director, Industry Strategy

With more than two decades in the industry, Dustin Raney is a data and identity expert with experience designing, implementing, and executing on successful marketing technology solutions for Fortune 500 companies as well as start-up retail businesses. Dustin’s combined experience in identity resolution, data management, AI and the modern marketing tech stack gives him a unique ability to offer actionable, strategic advice for the complex issues facing today’s marketers and technologists.

More from Dustin Raney Connect on LinkedIn