International Privacy Notice
Acxiom respects the privacy of every individual about whom we process information. This privacy notice describes our product and service offerings involving data outside of the United States and the practices we follow to show that respect. Please visit www.acxiom.com/privacy for privacy notices that cover other aspects of Acxiom’s business and operations.
Who We Are
The name of our company is Acxiom, LLC. Our principal place of business is 301 Dave Ward Drive, Conway, Arkansas, USA. Individuals wishing to contact us about data protection issues may reach us online at the Acxiom Consumer International Rights Portal. You may also contact us by direct mail or telephone. Our telephone number is 001-501-342-2722. Our mailing address is:
Acxiom LLC
Consumer Care Advocate
P.O. Box 2000
Conway, AR, USA 72033
or by emailing us at [email protected].
Our data protection officer is Mr. J. Abbott, who may be reached at our principal place of business or by emailing [email protected].
Acxiom’s Business
Acxiom has two primary lines of business. One is a broad line of data management services to help our clients efficiently manage their customer and potential customers’ information. The second line of business is a suite of data products that focus on marketing. Clients use Acxiom’s marketing data products to better market to their existing and prospective customers.
Personal Information Collection and Use
We use personal data to create solutions to be used for insight, recognition, and contact purposes.
Insight: we use this data to create a marketing picture of individuals. This includes demographics such as age, income, hobbies and interests that relate to people’s lifestyle choices and market specific predictors such as technology and financial product ownership. We use a combination of actual data held (at individual level or summarized at household, address, postcode or other geographical level) and derived information (through statistical modeling or by applying a logical rule set) which indicates an individual’s likelihood of having a particular attribute, e.g. a person’s likelihood to have pets or to fall within a particular marketing segment such as “technology early adopters.” The resulting dataset is then used by others to make marketing more relevant as further explained in the next section.
Recognition: we use this data for matching and linking to other databases. For example, an advertiser sends us a list of names and addresses, we then match those names and addresses to our product. Where there is a match, we add the selected lifestyle information we hold on those matched individuals to the advertiser file; or instead of adding lifestyle information we append a persistent key to the advertiser file which can then be used to recognize records that have the same key appended to them. In some cases, we may do both. Another example is where an advertiser sends us names and email addresses, we then match those names and email addresses to our file and where there is a match we add the “bricks and mortar” address we hold on those individuals to the advertiser file.
Contact: we use contact information from this data to create a direct marketing file. For example, we create a file of names and addresses of individuals which is used for marketing.
We do not carry out any marketing ourselves with these solutions, and businesses using them to contact people are contractually required to do so in accordance with data protection laws.
Acxiom holds personal data such as names, addresses, ages, dates of birth, emails, telephone numbers, transactional data, lifestyle and demographic data. This information may be kept in its identifiable form, or in an aggregated form (so that individuals cannot be identified), for the purposes listed below. This information is primarily obtained from third parties and publicly accessible sources. These sources may include, but are not limited to, public records, website directories, website listings, professional license information, demographic marketing information, surveys and questionnaires, summarized or aggregated purchase information, telephone records, and consumer-provided contact information
Acxiom’s marketing and advertising products do not include specific details about a purchase, detailed financial information, credit information, or information revealing a person’s physical or mental health condition.
Collection and Use of Geo-Location Data: Acxiom does not collect “movement data” as that term is generally understood in marketing. We do not track where a person is, or has been from moment to moment (i.e., device ID, latitude, and longitude plus timestamp in five minute or less increments). We do collect information related to visits to commercial locations, such as restaurants, retail stores, and car dealerships from third parties that utilize geo-location data (e.g., pseudonymous device ID plus “visits fast food restaurants”). We do not collect information related to visits to sensitive locations such as places of worship, domestic abuse shelters, drug and alcohol treatment centers or reproductive health clinics.
Acxiom does not collect identifiable information concerning anyone younger than 18. We collect household information related to minors younger than 18 in creating additional insights solely related to the adult parent of the minor individual, (for example, attributes such as “presence of children” and “child age ranges”). However, Acxiom does not disclose identifiable information about the minor as part of the insights created and included within the adult record.
Disclosure and Sale of Personal Information
Acxiom’s marketing products are used by qualified companies and non-profit organizations in their marketing, fundraising, customer service, and constituent service and outreach programs. Acxiom does not provide services or data to individual consumers. These companies and organizations may use this personal data for the following purposes:
- to send you relevant marketing communications
- to improve the relevance of marketing communications through the use of lifestyle and demographic insight data
- to clean, validate, and enhance marketing databases
- to undertake research and analysis
- for product development and testing
- for identity verification, fraud detection, and prevention
- to support client relationships
- to connect and link your data to other marketing and advertising databases and platforms
- for campaign planning, management and strategic decision making.
Some examples of the industry types you can expect data to be used in are: automotive, charity, education, gaming, retail, leisure, financial services (including, retail banking, investments, loans, credit cards, insurance, wills & funeral plans), politics, health/mobility, home improvements, mail order, market research, publishing, media, consumer products, travel, telecoms and utilities.
We share data directly with brands and via agencies. We also share data (usually in a form where individuals cannot be directly identified) with other marketing companies such as social media and programmatic platforms. We make sure the recipients of our data are reputable entities by conducting appropriate checks on them. Before we share our data, we enter into written agreements with recipients which contain data protection terms that safeguard your data.
Personal data used in Acxiom’s data products and services may also be passed to and used by members of the Acxiom group of companies worldwide. We may also pass data to other companies that process personal data on our behalf to help us conduct our business. When we do so, we ensure that appropriate contractual safeguards are put in place. Our marketing products are used to enhance customer files. Acxiom’s clients use our marketing and advertising products to provide customers with better service, improved offerings, and special promotions.
Additional Terms and Conditions: For a company to use Acxiom’s products and services, it is required to enter a contract with us. The terms of these contracts further govern the use of personal information Acxiom collects and maintains.
In addition to disclosures of information in the ordinary course of business, we may disclose personal information as necessary to comply with a legal obligation or to respond to law enforcement or a regulator, such as in response to a subpoena.
Offshoring: Where permitted by law, third parties under contract to Acxiom may have access to the information in Acxiom’s marketing and advertising data products to assist in processing the data. Some of these third-party contractors may reside outside of the United States.
| Categories of Service Providers with Whom Personal Information is Disclosed for a Business Purpose | Cloud computing and storage vendors; security contractors; consultants, analytic service providers, marketing analytics platforms; programmatic advertising marketplaces/platforms; premium social publishers; measurement platforms; onboarding partners; and ad tech partners (e.g., Adsquare) |
Your Rights and How to Contact Us About Our Data Products
Opt-Out from Acxiom’s Marketing Products:
Consumers have multiple options to submit an opt-out request as noted below:
- Online: Acxiom Consumer International Rights Portal
- In Writing: See Acxiom’s address below
- Telephone: Consumer Advocate Hotline at 001-501-342-2722
Our mailing address is:
Acxiom LLC
Consumer Care Advocate
CWY0301-026
Attention: International – Privacy Rights Requests
P.O. Box 2000
Conway, AR 72033
Access and Deletion:
Consumers have multiple options to submit an Access or Deletion request as noted below:
- Online: Acxiom Consumer International Rights Portal
- In Writing: See Acxiom’s address below
- Telephone: Consumer Advocate Hotline at 001-501-342-2722
To respond to your Access request, Acxiom may verify your identity. This will require you to supply certain personal information for validation.
If we are unable to satisfactorily verify your identity, we will be unable to fulfill your right to know request. In that case, we will try to confirm any personal information that Acxiom may have about you.
Questions and Complaints: Individuals with questions or who wish to file a complaint, should contact us at Acxiom Consumer Privacy Support Portal or call 001-501-342-2722. Our mailing address is:
Acxiom LLC
Consumer Care Advocate
CWY0301-026
Attention: International Complaints
P.O. Box 2000
Conway, AR 72033
In the event of a complaint, you may also contact the relevant data protection authority (where available) in your country of residence.
Other Important Information
Legitimate Interests: Where country-specific regulations allow, Acxiom uses and shares personal data based on its legitimate commercial interests, and those of its partner businesses. We take great care to handle all personal data in accordance with data protection law and to ensure that it is never used in ways that unduly prejudice individuals’ interests. Users of our data are prohibited by contractual restrictions from using our data in a way which discriminates unfairly against individuals or produces legal or similar effects.
Data Transfers: Where business needs exist and legally permitted, Acxiom intends to transfer your personal data to entities outside the US. However, your personal data will not be transferred unless a valid transfer mechanism is in place legitimizing such a transfer.
Data Retention: The data we hold is non-sensitive personal data and not subject to any sector specific data retention requirements. Our data retention periods are as follows:
| DATA USE | RETENTION PERIOD |
| INSIGHT | We retain data for as long it is useful in our products, either as an actual variable or in order to derive other variables, and the data quality passes periodic data viability assessments. |
| RECOGNITION | We retain data for as long as it improves the matching and linking ability of our recognition products and the data quality passes periodic data viability assessments |
| CONTACT | We retain data for as long as we are comfortable it is accurate and can be relied upon |
Personal data that is not used for any purpose is deleted within 90 days. If a data subject objects to us processing data about them, we will remove it from our data products, and then from our environment in accordance with our data deletion cycle, unless we have a valid justification to hold on to it, such as to resolve disputes or comply with our legal obligations. We also retain personal data which is necessary to keep on a suppression file so if we obtain someone’s data again, we will know not to use it.
Third Party Opt-Outs: Acxiom may accept opt-outs from qualified third parties. To obtain a copy of Acxiom’s third-party qualification criteria, please send an e-mail to [email protected].
Accuracy: Acxiom maintains quality control procedures to ensure the information we compile, and process is as accurate and complete as possible.
Safeguards: Acxiom maintains security procedures designed to keep information we own, license and process from being accessed by any unauthorized person or business. We use a variety of multi-level security systems to control access to our services and data products. All users at client locations, as well as all Acxiom associates, must have the appropriate access credentials and be authorized to access certain data and applications.
Acxiom conducts risk assessments and regular audits on our internal and external information systems to assess our ability to maintain the integrity of client and Acxiom data. Our enterprise security operations center maintains real-time monitoring for information system vulnerabilities and unauthorized access attempts into our internal systems. We also maintain physical security for our facilities and limit access to certain critical areas of our business.
We take reasonable precautions to ensure that our security procedures are adequate for the protection of our computer systems and data, but this does not eliminate the possibility that our security will be breached. If a security breach causes Acxiom leadership to believe individual consumers are at actual risk for identity theft or other fraudulent activities that may cause substantial harm or inconvenience to consumers or if such breach otherwise requires public notification, Acxiom will post a security alert notice on our website (www.acxiom.com) that will provide relevant information for consumers and Acxiom clients to consider to protect against fraudulent and other harmful actions that may result from the unauthorized access.
Compliance: Acxiom participates in industry efforts to establish fair and workable guidelines above and beyond current laws and regulations and believes such actions are an effective way to protect privacy in the marketplace. We also support legislation and regulatory efforts to introduce fair and workable guidelines that protect the privacy of consumers.
We actively work to ensure that such guidelines are consistent with and complement established self-regulatory measures and that they enable the consumer to continue receiving the benefits that appropriate information use provides.
When Acxiom provides data management services to our clients, we process their information in strict accordance with the terms and conditions of the contract. Acxiom works closely with our clients to ensure the processing we perform is in accordance with all the laws governing those activities.
Awareness: Acxiom is committed to privacy education. We provide education to our clients, our associates, and the industry about the issues, guidelines and laws surrounding individual consumer privacy issues, corresponding responsibilities and Acxiom’s privacy policies and practices. Acxiom provides education and consultation to clients about privacy compliance and about the laws and industry guidelines that protect consumers. Acxiom advocates speak at various events and emphasize the importance of responsible data collection and use.
Privacy Policy Changes: From time-to-time Acxiom may update and revise our privacy policy based on changes in our business environment and changes to applicable law. We urge consumers and clients to periodically visit our website to understand any changes that may have occurred.
Effective Date: June 30, 2025. Click here for the previous version
