This pre-recorded webinar will explore how to determine what data will drive the best outcomes for your business. Hear from our experts as they share:
Learn about:
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What’s the right data to fill gaps in your customer intelligence
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How you can use data to improve your audience segmentation
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Ways AI is changing how data quality is evaluated
Watch the Webinar
Speakers

Doug Hurst
Sr. Director, Industry Strategy, Acxiom

Chris Wilhelmi
Chief Data & Analytics Officer, UM
