Data is Not Just for Marketing…Think “Whole Enterprise” or Lose Out
Your business relies on a critical fuel: data. That’s why, as the CDP space matures, brands are considering leveraging the platforms to improve every touchpoint, from sales to services to product interactions.
Optimization of data, systems, and workflow is paramount to delivering experiences that customers expect and success starts with getting your data ready through a structured process including discovery, journey cataloging, data, system and gap analyses, prioritized CDP requirements, a roadmap to success, and content for internal socialization.
Key takeaways include:
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Prioritizing your expansion of CDP reliance across the enterprise. Hint: it still depends on impact to customer experience.
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Enabling your data readiness for the whole enterprise.
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It all starts with customer journeys. Where else are you impacting their experiences and how?
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Learn more from what we’ve seen in the trenches and real use-cases.
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