How to Pick a Salesforce Marketing Cloud Partner
A guide to driving real value from your martech investment
Your brand probably spends a lot of money on marketing technology, or martech. So there’s a good chance you also spend a lot of time and effort selecting the right marketing cloud, customer data platform, or identity resolution solution to meet your unique needs.
Where you might pay less attention, however, is selecting the right service partner to implement, embed, and optimize that technology. Which might be a little shortsighted (if you don’t mind us saying) as service partnerships can be almost as much of an investment as the technologies themselves. In fact, when we commissioned research on the subject, we discovered over 40% of martech budgets are typically dedicated to service partnerships.
Ok, so we know finding the right service partner isn’t easy. They come in all shapes and sizes and your brand will have its own specific needs to meet. That’s why we’ve put together this simple guide to picking a service partner that will help you drive real value from your martech investment.
A service partner isn’t just a technical expert but is also a strategic advisor, and can make the difference between wasting your martech investment, or delivering the use cases you want (on time and on budget) and driving real value. Check out the guide today to make sure you choose the right partner to make your martech investment sing.
In this guide you’ll discover:
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Five things any brand should look for in a martech service partner
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Next steps depending where you are in the implementation journey