Last call for a CX upgrade in travel & hospitality
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The travel and hospitality industry is facing an increasingly competitive landscape. The rise of OTAs and the sharing economy have disrupted the market, and the ease of booking travel and experiences online has empowered consumers with more choices than ever.
To succeed in this environment, brands must go beyond simply offering good service; they need to deliver exceptional customer experiences that foster loyalty and cater to each customer’s unique preferences and circumstances.
Cloud-based, AI-enhanced MarTech platforms can help deliver these personalized experiences, but only if they’re fueled with and enabled by the right data and technology.
The question is, do travel and hospitality brands have the necessary foundations in place to achieve this level of CX excellence?
Market leading research consultancy MTM surveyed more than 200 Travel and Hospitality brands to establish if they are:
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Resourcing to address their highest priority marketing challenges and ambitions
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Collecting and using the right data to optimize marketing efforts
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Capitalizing on technology to enable personalized customer experiences
To learn more about what we found, download the full report.
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Last call for a CX upgrade in travel & hospitality