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Overcoming AI’s Pinocchio Paradox

A practical, tactical guide to fueling your marketing AI with the right data

Overcoming AI’s Pinocchio Paradox

In a world transformed by AI, your data foundation is everything. This new POV outlines four critical areas for handling AI with care.

  • Trustworthy data: Fragmented, siloed first-party data can easily mislead your AI.
  • Clean data: Data hygiene is absolutely critical to get the results you want from your marketing AI.
  • Identity: Connect identity signals to understand the unified customer journey.
  • Consent: Ensure the use of technologies such as AI is fair and respectful.

AI gives marketers the power to make sense of vast, unstructured data to predict outcomes and improve decision-making. Explore this POV to ensure you approach this innovative approach to marketing in all the right ways.