Our client list includes some of the world’s largest retail and consumer products brands, navigating the increasingly complex and evolving retail buyer journey.
Real-time personalization
Engage and delight in real-time
Customer journeys are increasingly digital, and Customer Data Platforms (CDPs) help unify customer data for personalization, campaign management, and decisioning. Acxiom’s Decisioning CDP Solution combines traditional CDP capabilities with our expertise in identity resolution, data management, privacy, and strategic services, offering a holistic view of customers through historical and real-time behavioral data to enhance experiences and brand intelligence.
Customer acquisition strategies
Acquire more profitable customers
The customer and buyer journey have evolved, and so must your engagement strategy. Acxiom’s acquisition solutions help brands identify and target high-value audiences using first-party data, third-party enhancements, and robust analytics. We enable customer acquisition across digital, traditional, and emerging channels, ensuring you reach consumers in the evolving buyer journey.
Retention marketing and loyalty refresh
Improve retention, grow relationships, drive more purchases
We help brands engage and retain high-value customers by leveraging transactional and touchpoint data with predictive analytics. Our insights identify churn indicators, optimize retention campaigns, and suggest next-best offers to increase customer lifetime value and drive upsell opportunities.
Reactivation strategies
Convert lapsed shoppers to current buyers to drive savings
Our customer acquisition analytics and campaign execution services use “in-market” data to identify segments most likely to purchase again and reach them with offers across their ideal channels. We help you onboard and reach seasonal buyers from the previous year and re-engage inactive customers by getting the most up-to-date contact information for those individuals. Through various solutions and tactics, we can help you reach and engage high-value consumers across channels to better reactivate your next best customers intelligently.
Retail analytics, measurement and attribution
Measure marketing efficiency
Major retail brands lean on us for a full suite of strategy consulting, predictive modeling, marketing analytics, and marketing measurement offerings to support all facets of the data-driven omnichannel prospect and customer journey. This includes creating and applying customer intelligence throughout the journey in support of segmentation, AI/ML modeling, cloud-based analytics, real-time personalization, and Multi-touch Attribution (MTA).
Single view of the customer
Create an accurate, unified customer view
Acxiom’s best-in-class identity solutions create a single view of the customer, enabling accurate connections across any channel, device, or touchpoint to deliver exceptional experiences. With our solution, you can personalize messaging, enable the next best offer, and comply with regulations like CCPA and GDPR. As third-party cookies phase out, our Real Identity Solution helps you navigate the challenges of reduced personalization, ad tracking, and privacy concerns, ensuring continued success in a changing landscape.
Retail customer data
Know your customer – better customer intelligence leads to better insights and audiences
Consumer priorities and shopping behaviors are constantly evolving, making it essential for brands to engage customers in contextually relevant ways across their preferred channels. Acxiom’s retail data solutions provide deep demographic insights, segmentation, and predictive data on over 260 million addressable people in the U.S. This helps retail brands better understand their customers, improve acquisition, retention, and cross-sell efforts, and deliver more impactful, relevant messaging across all marketing touchpoints.
