America’s Test Kitchen embarks on journey to know customers better
Challenge
America’s Test Kitchen recognized potential growth in continuing to transform from being product-centric to customer-centric. They sought a more complete view of how they were interacting with customers.
Solution
Acxiom’s Customer Intelligence Platform including a marketing data foundation and Acxiom’s Real Identity solution provided America’s Test Kitchen a single and consistent view of its customers, the ability to personalize messaging measure customer activity with campaigns, and measure overall business results — for rich customer relationships and a clear view into what works.
Results
- Enabled the capability to deliver an enhanced and more personalized customer experience.
- Accurate analysis of customers’ lifetime value.
- Predictive model to reduce churn of email opt-outs.
- Reduced inefficient manual reporting.
- Identified cross-sell and upsell audiences, driving incremental revenue.
- Dramatically reduced amount of time needed to generate business reports.
- Built a win-back model to identify the most likely audience to re-subscribe.
