Data-driven marketing strategies that deliver personalized experiences and offers help brands drive acquisition, build market share, and grow customer loyalty faster than the competition.
Travel and hospitality marketing
Did you know?
Only 4%
of brands have mastered the art and science of customer intelligence?
Source: Customer Intelligence – How well do you understand your customers?
Brands enabling solutions to unlock their data value
Delivering the right message to the right traveler at the right time
Acxiom’s travel solutions integrate marketing technology and services across a comprehensive range of capabilities related to data-driven marketing, identity resolution, CRM, data enrichment, customer data platforms, and loyalty – helping unlock customer intelligence. We partner with:
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domestic airlines
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U.S. hotel companies
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gaming companies
Did you know?
Acxiom is a 2023 Salesforce Partner Innovation Award winner
“We’re excited about enhancing and optimizing our martech stack, and developing our technology to enable and accelerate the maturity of our CRM marketing strategy. Without the right data, personalization is only an ambition. Working with Acxiom and Salesforce, Heathrow now has greater control of our data, which can be used to improve business processes and deliver personalized passenger experiences.”
– Meenal Varsani
Head of Marketing & Customer Engagement, Heathrow
Maximize Martech investments
Engage with Acxiom’s trusted advisors, who are masters in connecting data and technology such as customer data platforms. We partner with global tech leaders like Adobe, Google, LiveRamp, Salesforce, Snowflake, theTradeDesk and Treasure Data. We can help brands optimize most, if not all, of their current and future advertising and marketing-stack platforms, martech services, tools and applications.
Complete view of the traveler
Deliver personalized, timely experiences across both digital and known channels with seamless identity management. Our identity suite, featuring advanced resolution and data hygiene, enhances master data management and customer platforms, enabling brands to understand deeper relationships beyond individual behaviors.
Understanding the new or changed traveler
The travel industry has undergone significant changes, from evolving traveler behavior to shifting expectations for brand engagement. In this dynamic landscape, it’s crucial to anticipate future trends. Acxiom’s data-driven solutions—spanning audience insights, segmentation, strategy, and campaign analytics—help brands stay ahead of these changes.
Reaching those most likely to travel
Acxiom provides data-driven acquisition strategies to identify high-value audiences for travel brands. By combining customer data with third-party insights and advanced AI/machine learning, we help brands engage travelers across digital, traditional, and emerging channels at every stage of their journey.
Reactivation strategies
Our customer acquisition analytics and campaign execution services use “in-market” data to identify people most likely to travel again and reach them with offers through their ideal channels. We help brands find travelers who’ve taken trips the previous year and re-engage inactive travelers by getting their most up-to-date contact information.
Loyalty and share of wallet
Acxiom Analytics help travel brands grow share of wallet, increase ancillary spend, get direct bookings, drive repeat purchases, reach the right audience and develop relevant offers. Our experts turn audience insights into real customer intelligence that delivers growth for travel brands and provides accurate campaign measurement while also respecting the customers brands love and those they’d love to have.
Privacy-safe partner collaborations
Data collaboration enables safe, secure, and privacy-compliant sharing of customer data between two or more parties. It can be as simple as a partner customer data match analysis or as complex as a multi-partner data hub. Sharing customer data with trusted partners uncovers unique marketing opportunities and can help inform decisions and plans for media mix optimization, budget allocation, customer lifecycle, lifetime value assessment, and more.
