Acxiom Video Repository

Acxiom’s Allison Smith addresses the so-called “cookie apocalypse” and discusses steps brands should take to adjust to fundamental industry changes.

Acxiom’s Shelby Hickman describes programmatic digital advertising in such a way most anyone can understand it.

Acxiom’s Kaylee Lawrence shares how programmatic, digital technology is redefining one of the oldest forms of advertising.

Acxiom’s Linda Harrison discusses how people-based advertising, based on deterministic data, is superior to advertising based on derived information and is the key to engaging with customers at the right time and place.

Acxiom’s John Velcamp discusses how solving the complex customer identity challenge while difficult, is key to unlocking opportunity for brands that previously did not exist.

Acxiom’s Vanessa Lara discusses why you should consider digital audio as a unique and growing marketing channel for your next campaign.

Marketers looking to improve their customer data sets have resources readily available today that allow them to shop around for what they need. Acxiom’s Amanda Terry takes us on a short stroll through these data marketplaces.

With much offline and digital marketing disruption, having the data, technology and talent in place to know people across channels has never been more important—Acxiom’s Andrew Hawthorne shares why brands need to make it a priority right now.

When marketing is disrupted, it makes sense to focus on tried and true, high R.O.I. techniques to reach people. The pandemic reinforced this, causing brands to re-evaluate their email marketing efforts. Acxiom’s Jay Corchado shares more in this short video.

Podcasting, once an obscure method of spreading audio information is a recognized and powerful medium for distributing content across the web.

What is old becomes new again. Remember contextual advertising? It’s been around for years but is getting renewed attention due to recent changes around consumer privacy regulations and the deprecation of third-party cookies.

Demographic-based television marketing is taking a backseat today to more data-driven, audience-first approaches for a clearer view of customers.

The Internet has made the world a smaller place. This reality demands that brands offering products and services outside the U.S. have a digital advertising strategy in international markets.

Brands can mistakenly let institutional bias and customer generalizations warp business reality, becoming an obstacle to that understanding.

Not only will shoppers continue using grocery mobile apps but that this changing behavior presents a unique opportunity for marketers

CDPs are packaged software that help companies solve a huge and growing problem: the need for unified, accessible customer data.

The popularity of gaming represents unique audiences brands should consider tapping.

Reaching people while on their mobile devices is table stakes these days for marketers. But the real trick is doing so when they are physically in a place where they are more likely to act on the message

Social media is an attractive and effective channel for marketers looking to reach customers where they are. But in doing so, brands should carefully weigh factors such as the safe and ethical use of data.

Combining identifier information to better know customers continues to be a fundamental ability for digital marketers, but there is more to it than simply associating disparate data. Acxiom’s Dustin Raney shares more in this short video.

Technology has made great strides in attributing media campaign performance to customer retention, acquisition, and ultimately to revenue growth.

Video is especially effective and widely used as a medium to leverage the varies techniques collectively known as digital marketing. Acxiom’s Gordon Kumpuris takes a look at this crucial medium.

Disruptive thoughts from a young marketing professional

With one state after another establishing state privacy laws, it’s time for the U.S. to establish broader national privacy legislation.

Wearable technology is improving lives in many ways, one of which is how it provides brands with helpful ways to better connect with and learn about customers.

Trust is fundamental for healthy relationships, be it between people or between people and brands.

Fast internet access is seen as a necessity in our modern world, yet many people don’t have it.

To build ad campaigns inside or outside the walls of a major platform is a fundamental question for marketers. Acxiom’s Kaylee Lawrence explains the concept and why one might be more preferred.

So-called “walled garden” digital platforms have inherent factors that benefit them in an ecosystem evolving away from cookies and mobile ad IDs. But for brands to fuel marketing strategies, they need even more. Acxiom’s Andrew Hawthorne explains why in this short video.

Traditional, “tried and true” marketing may not have been as tried or true as desired. Acxiom’s Jennifer Williams explains how embracing modern techniques though can redefine expected results.

The percentage of abandoned online shopping carts is a metric where effective customer centricity can be gauged. Improving that metric suggests a need for a privacy compliant, cross channel, cross-device private identity graph to stay ahead and innovate for the future. Hear more from Acxiom’s Sunaina Chaudhary.

An overview of Acxiom’s next-generation identity management solution.

Acxiom expects capturing and managing first-party data to be critical as brands move forward in a cookieless world. In this video, Acxiom shares three key steps we’ve identified to take control of identity across channels.

A look at how a global, major financial services brand uses Acxiom’s Real Identity solutions to enable relevant customer experiences across channels and ultimately build real relationships.

Acxiom’s Dustin Raney presents a 20 minute session at the March 2021 Acxiom Activate conference and shares how a brand’s true first-party identity data is becoming the new currency fueling people-based digital marketing.