Acxiom Video Repository

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Brands who love people, love Acxiom

Real-Time Personalization

How Acxiom’s customer-first approach fills gaps around people, processes, information, and technology to allow brands to truly know their customers and develop more successful marketing strategies.

Acxiom Products

A high-level look at our solutions demonstrates that, at its essence, people-based marketing is just the process of using data, technology, and experience to build lasting relationships.

IDFA and Cookieless

Acxiom’s Allison Smith addresses the so-called “cookie apocalypse” and discusses steps brands should take to adjust to fundamental industry changes.

Programmatic

Acxiom’s Shelby Hickman describes programmatic digital advertising in such a way most anyone can understand it.

Out-Of-Home Advertising

Acxiom’s Kaylee Lawrence shares how programmatic, digital technology is redefining one of the oldest forms of advertising.

Connecting People-BasedAudiencesTo Media

Acxiom’s Linda Harrison discusses how people-based advertising, based on deterministic data, is superior to advertising based on derived information and is the key to engaging with customers at the right time and place.

Identity

Acxiom’s John Velcamp discusses how solving the complex customer identity challenge while difficult, is key to unlocking opportunity for brands that previously did not exist.

Digital Audio

Acxiom’s Vanessa Lara discusses why you should consider digital audio as a unique and growing marketing channel for your next campaign.

Data Marketplaces

Marketers looking to improve their customer data sets have resources readily available today that allow them to shop around for what they need. Acxiom’s Amanda Terry takes us on a short stroll through these data marketplaces.

Why Identity is Important

With much offline and digital marketing disruption, having the data, technology and talent in place to know people across channels has never been more important—Acxiom’s Andrew Hawthorne shares why brands need to make it a priority right now.

Email Prospecting

When marketing is disrupted, it makes sense to focus on tried and true, high R.O.I. techniques to reach people. The pandemic reinforced this, causing brands to re-evaluate their email marketing efforts. Acxiom’s Jay Corchado shares more in this short video.

Podcasting

Podcasting, once an obscure method of spreading audio information is a recognized and powerful medium for distributing content across the web.

Contextual Marketing

What is old becomes new again. Remember contextual advertising? It’s been around for years but is getting renewed attention due to recent changes around consumer privacy regulations and the deprecation of third-party cookies.

The Future of TV

Demographic-based television marketing is taking a backseat today to more data-driven, audience-first approaches for a clearer view of customers.

International Data

The Internet has made the world a smaller place. This reality demands that brands offering products and services outside the U.S. have a digital advertising strategy in international markets.

Diversity in Digital Marketing

Brands can mistakenly let institutional bias and customer generalizations warp business reality, becoming an obstacle to that understanding.

Grocery and Store Apps

Not only will shoppers continue using grocery mobile apps but that this changing behavior presents a unique opportunity for marketers

What is CDP?

CDPs are packaged software that help companies solve a huge and growing problem: the need for unified, accessible customer data.

Gaming 101

The popularity of gaming represents unique audiences brands should consider tapping.

Personalization

Geo-Fencing

Reaching people while on their mobile devices is table stakes these days for marketers. But the real trick is doing so when they are physically in a place where they are more likely to act on the message

Social Media

Social media is an attractive and effective channel for marketers looking to reach customers where they are. But in doing so, brands should carefully weigh factors such as the safe and ethical use of data.

Identity Stitching

Combining identifier information to better know customers continues to be a fundamental ability for digital marketers, but there is more to it than simply associating disparate data. Acxiom’s Dustin Raney shares more in this short video.

Closed-Loop Measurement

Technology has made great strides in attributing media campaign performance to customer retention, acquisition, and ultimately to revenue growth.

Using Video in Digital Marketing

Video is especially effective and widely used as a medium to leverage the varies techniques collectively known as digital marketing. Acxiom’s Gordon Kumpuris takes a look at this crucial medium.

Gen Z in the Workforce

Disruptive thoughts from a young marketing professional

National Privacy Law

With one state after another establishing state privacy laws, it’s time for the U.S. to establish broader national privacy legislation.

Wearable Tech

Wearable technology is improving lives in many ways, one of which is how it provides brands with helpful ways to better connect with and learn about customers.

Building Trust

Trust is fundamental for healthy relationships, be it between people or between people and brands.

Low Earth Orbit Internet

Fast internet access is seen as a necessity in our modern world, yet many people don’t have it.

Acxiom Data Driven Galaxy

How Acxiom uses data to identify audience segments and deliver the constantly evolving customer intelligence needed for highly effective, interconnected advertising campaigns.

Personicx

How Acxiom’s Personicx consumer segmentation solutions help brands solve marketing challenges and allow them to meet consumers’ high expectations across marketing channels.

Why Acxiom Audiences for Your Digital Campaigns

A fun look at how Acxiom’s syndicated and custom audiences transcend the many business cliches often heard to deliver accurate, unique people-based audience segments.

Acxiom Audiences

A light-hearted view into how Acxiom cuts through the jargon, gets back to basics, and delivers 1000’s of ready-made audiences, so brands can market to those with very specific behavior, brand preferences, and purchase behavior.

Global Data Navigator

An overview of Acxiom’s online data catalog and how GDN informs marketing decisions by allowing marketers to preview the myriad of ways they can see and distribute marketing segments.

Real Identity Intro

Fast-paced, music and text-based video, meant to kick off a discussion about Acxiom’s identity resolution solutions.

Acxiom Real Identity

An overview of Acxiom’s next-generation identity management solution.

First Party Identity Will Save the Internet

Acxiom expects capturing and managing first-party data to be critical as brands move forward in a cookieless world.  In this video, Acxiom shares three key steps we’ve identified to take control of identity across channels.

Real Identity Case Study

A look at how a global, major financial services brand uses Acxiom’s Real Identity solutions to enable relevant customer experiences across channels and ultimately build real relationships.

Identity Evolved & the Cookieless Future

Acxiom’s Dustin Raney presents a 20 minute session at the March 2021 Acxiom Activate conference and shares how a brand’s true first-party identity data is becoming the new currency fueling people-based digital marketing.

Evolution of Identity

Acxiom’s Merchandising and Marketing Optimization Solution

The pandemic complicated an already disjointed dynamic between merchandising and marketing strategies. Acxiom has an optimization solution that brings these two fundamental processes into closer alignment.

Retail Industry

Travel Industry

Automotive

Telco

CDP+Data and Identity for Automotive Explainer

CDP+Data and Identity for Automotive Promo