Combining identifier information to better know customers continues to be a fundamental ability for digital marketers, but there is more to it than simply associating disparate data. Acxiom’s Dustin Raney shares more in this short video.
Dustin Raney
Identity Evangelist & Senior Director, Industry Strategy
Created at April 11th, 2022
Combining identifier information to better know customers continues to be a fundamental ability for digital marketers, but there is more to it than simply associating disparate data. Acxiom’s Dustin Raney shares more in this short video.
With more than two decades in the industry, Dustin Raney is a data and identity expert with experience designing, implementing, and executing on successful marketing technology solutions for Fortune 500 companies as well as start-up retail businesses. Dustin’s combined experience in identity resolution, data management, AI and the modern marketing tech stack gives him a unique ability to offer actionable, strategic advice for the complex issues facing today’s marketers and technologists.
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