Purchase history tells a rich story about customers and future customers, allowing insight into such things as life events and brand loyalties, and perhaps at no other time have these insights been more available. Acxiom’s Vicky Becart explains how transactional data allows for more intelligent data-driven decisions.
Vicky Becart
Principal Product Manager, Data
Vicky Becart is the Principal Product Manager for Data. She is responsible for driving product strategy and innovation across Acxiom’s data portfolio. Vicky has been in the marketing industry for 10 years, starting out at a full-service marketing agency and eventually joining Acxiom’s global data team. Vicky has held a variety of positions at Acxiom ranging from client delivery and solution architecture to project management.
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