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Acxiom Digital Thoughts | What is a CDP?

  • Izabela Hansmann

    Izabela Hansmann

    Principal Product Director

Created at November 11th, 2021

Acxiom Digital Thoughts | What is a CDP?

Most customers prefer brands that interact on a personal level across various brand touchpoints. But for large brands to do this both on and offline, they must harness some pretty cool technology. Acxiom’s Izabela Hansmann talks about how Customer Data Platforms solve this problem.