Demo of Adobe Real-Time Customer Data Platform + Acxiom

Intersections, groups, and clusters … oh my! If you’re an Adobe Real-Time CDP aficionado and trying to use the app to build larger, better-yielding prospect audiences and a deeper understanding of customers, you might be frustrated by less than stellar results. It’s not the CDP’s fault. It’s because most in-house prospecting and customer databases include incomplete information, incompatible structures, outdated preferences, and worse.

Your CDP, even one as good as Adobe’s, can’t overcome a shaky data foundation. In this demo, we show you a better way through a live demonstration of Adobe’s Real-Time CDP with and without Acxiom prospecting and customer enhancement data. And you can judge the results for yourself.

Key takeaways:

• See Acxiom “prospecting data for acquisition” integrated into the Adobe Real-Time CDP.
• See the results of the Acxiom suppression solution to avoid spamming new customers.
• Watch as our experts navigate the robust capabilities of Adobe Real-Time CDP in an acquisition scenario.