Data’s Pivotal Role in Building Health Equity

More healthcare and life science executives are making health equity a top priority for 2024. Health inequities already cost Americans an extra $320 billion a year in avoidable costs. Unless more people engage in preventing and treating health issues, that expense is expected to triple to $1 trillion by 2040.

This webinar with expert speakers from Acxiom and DeepIntent discusses the scope and breadth of the challenge and outlines strategies that utilize data and technology more effectively to advance health equity in the U.S.

Key takeaways include:

• Use real-world health data to improve your audience quality, measure results and to better understand your impact.  
• Integrate campaigns and break down the silos between physician and patient advertising to improve outcomes.
• Know your audiences as people and build more customer intelligence on your health audiences.
• Always maintain strict compliance with regulatory and industry restrictions while balancing innovation with digital adoption.