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InfoBase®: The World’s Most Powerful Consumer Insights

Comprehensive consumer data for powerful audience insights and targeting across the globe.

InfoBase® InfoBase®
  • Consumer Insights

    Leverage InfoBase Enhancement to append consumer descriptive data and InfoBase Suppression to honor consumer choice and industry-mandated opt outs.

  • Geospatial Insights

    Use InfoBase Geospatial Data to power location analysis, market-level research, planning, and execution of successful marketing campaigns.

  • Touchpoint Data

    Access the world’s most accurate and powerful touchpoint data for current email, telephone and address information to support omnichannel engagement.

  • Lists

    Leverage InfoBase Consumer Lists, the premier source of marketable names and addresses for digital and offline customer acquisition in the U.S including Real Property Lists, New Borrowers, New Homeowners, New Movers, and more.

  • Consumer Choice

    Honor consumer choice and industry-mandated opt outs and identify suppression audiences such as minors or deceased for more accurate audience insights, and targeting.

Example InfoBase Audience Data Elements:

  • Individual Demographics

    Age, gender, ethnicity, education, occupation

  • Household Characteristics

    Household size, number/ages of children

  • Financial

    Income ranges, net worth, economic stability

  • Life Events

    Marriage/divorce, birth of children, home purchase, moves

  • Interests

    Sports, leisure activities, family, pets, entertainment

  • Buying Activities

    Products bought, method of payment

  • Behavior

    Community involvement, causes, gaming

  • Major Purchases

    Travel, automotive, real property, technology

Comprehensive consumer insights from InfoBase:

  • Better understand, identify, and target ideal audiences
  • Engage and personalize experiences across digital and offline channels
  • Effectively target new prospects
  • Improve customer loyalty and customer value

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By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.