Zachary Van Doren is Vice President of Product, Identity Solutions at Acxiom, where he leads the growth of the company’s data and identity offerings across data cloud, adtech, and martech ecosystems. His work focuses on product partnerships, solution architecture, use case innovation, and thought leadership.
Before joining Acxiom, Zachary built a deep and diverse background in media, adtech, and martech, holding roles across media agencies, consulting firms, software companies, and client-facing organizations. He lives with his family in the Bay Area, California.
Peter Kulupka is a seasoned professional with decades of experience, including 9 years at Acxiom. He has a strong background in technology and entrepreneurship, having served as a former McKinsey Associate Partner, HoldCo CTO, CDO, and agency founder/CEO. Peter has led over 100 MarTech implementations and driven significant business outcomes across various industries. His expertise in Gen/AI, ML/Ops, and digital transformation initiatives has delivered substantial value, including unlocking $500MM in incremental activations and achieving over $1BB in cross-brand media sales.
Senior Solution Architect
Over 10 years of experience in CRM, ERP and Salesforce Core Cloud Solutions.
Salesforce Certifications:
- Administrator
- AI Specialist
- AI Associate
- Service Cloud Consultant
- NonProfit Consultant
- Platform App Builder
Salesforce Professional Accreditations:
- Digital Engagement
- Process Automation
Sr. Technical Solution Architect
Over 18 years of experience in Salesforce and ERP consulting in Hitech, Health, Manufacturing, Banking and Public sector Organizations, worked in various capacities. 10+ yeas in implementing cloud and on-prem ERPs. Expertise in commerce, CPQ, Rev.Cloud, OMS, Q2C, P2P, GL, SCM, ASCP, MDM, BI.
Salesforce certifications:
- AI Specialist
Integration Developer
Over 10 years experience integrating with Salesforce.
Salesforce Certifications:
- Platform Developer I
- AI Specialist
Integration Certifications:
- MuleSoft Certified Developer
- Boomi Professional Developer
- Boomi Production Administrator
- Boomi Professional API Design
- Boomi Professional API Management
Sr. Director, Software Engineering and Architecture
14+ years experience delivering multi-cloud technical solutions and implementations in the Salesforce ecosystem.
Salesforce Certifications:
- AI Specialist
- AI Associate
- Platform App Builder
- Platform Developer I
- Data Architect
- Sharing and Visibility Architect
- Application Architect
Senior Software Engineer
Salesforce Certifications:
- AI Specialist
- AI Associate
- Administrator
- Platform App Builder
- Platform Developer I
- Javascript Developer
- Sales Cloud Consultant
- CPQ Consultant
Project Manager
Over 10 Years of experience in Project Management, specialized in handling CPQ and commerce projects
Certifications:
- AI Specialist
- AI Associate
- Salesforce Certified Admin
- Salesforce CPQ Specialist
- Salesforce Service Cloud Consultant
- Udemy Project Management Fundamentals
- Professional Scrum Master 1
- Project Management Professional (PMP)
Technical Architect
Over 45 years in technology related roles. 5X Salesforce MVP. Salesforce Community Ambassador.
Salesforce Certifications:
- Administrator
- Sales Cloud Consultant
- Platform App Builder
- Platform Developer
- JavaScript Developer
- User Experience Designer
- AI Specialist
- Process Automation Accredited Professional
Technical Architect
Over 12 years of experience in Commerce and Customer Experience working on various platforms.
Certifications:
- AI Specialist
- AI Associate
- Administrator
- Plaform App Builder
- Platform Developer I
- Platform Developer II
- B2B Commerce Developer
- Stripe Associate Architect
- Stripe Associate
- SAP Commerce Developer