Partner with Acxiom & Amazon Ads
Power smarter activation across the Amazon ecosystem with Acxiom’s native integration. Together, Acxiom and Amazon enable clients to activate privacy-conscious, high-quality audiences at scale powered by Acxiom’s Real ID – delivering relevant experiences across Amazon and beyond.
How Acxiom & Amazon Ads work together
Native integration.
Acxiom’s vast data catalog integrates directly with Amazon Ads, empowering marketers to activate more than 10,000 high-performance audiences and drive stronger campaign results.
Our native integration is available in the U.S., U.K., and Germany.
Scalable activation.
Together, Acxiom and Amazon Ads’ partnership supports full-funnel activation, making it easy to extend reach, optimize performance, and measure impact.
Privacy-first marketing.
This partnership combines Acxiom’s nearly six decades of ethical data practices and Amazon Ads’ expansive network, helping clients confidently reach the right audiences while maintaining privacy.
Why this partnership matters
Accelerated activation.
Acxiom’s data catalog is persistently available in Amazon Ads. Our direct integration removes traditional onboarding friction, allowing clients to create and activate high-performance audiences quickly, powered by Acxiom data.
High-fidelity matching.
Our direct integration enables a match rate above 80%*, giving clients better addressability and more accurate signals.
*Result from Acxiom and Amazon Ads testing
Scaled, holistic supply.
Clients can activate Acxiom audiences across Amazon owned-and-operated properties and the open internet at scale, supporting full-funnel strategies with greater flexibility and control.