Discover What a Unified Data Foundation Can Do For You
By delivering experiences that matter, you can help the digital disruption work in your favor, getting closer to your customers and prospects, ahead of regulations and ahead of your competition.
Connecting the Automotive consumer
Acxiom Automotive Solutions are targeting where the industry is going, from mobility and autonomous vehicles, to redefining the auto lead, and how sales from existing and new revenue streams both inside and outside of the vehicle are aggregated, attributed, and now monetized.
Acxiom can optimize your data to enable more relevant people-based marketing strategies for your brand and automotive partners.
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Better Attribution of Leads to Sales
Regardless of whether leads are anonymous or with reduced information, Acxiom’s Advanced Sales Match solution can help you recognize more shopping information and qualified leads across online and offline channels – and attribute new vehicle sales to these customer leads.
- Improve matching of sales leads over traditional matching processes by as much as 25%
- Increase return from media spend based on improved attribution of sales leads
- Create better vehicle buyer experiences from an optimized view of the in-market purchaser
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Increase Lead Quality and Quantity
Find more qualified leads and a larger quantity of prospects with stronger data, analytics and identity resolution capabilities
- Increase conversions based on higher quality leads and personalized engagement
- Get greater speed-to-insights based on optimized lead management driven off a value index
- Leverage more insights on key audiences to increase media efficiencies and ROI
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Improve Engagement Throughout The Customer Journey
Create an end-to-end customer experience solution by optimizing customer portraits through identity resolution, customer journey mapping, and media analysis
- Find and address gaps in the customer experience, from shopping information to buying to ownership
- Optimize quantity and quality of channel cadence to deliver a superior customer experience
- Increase the amount of more relevant, personalized communications
Watch a short video to see a customer journey fueled by Acxiom CDP, Data and Identity:
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Enhance Automotive Financing and Affinity Credit Card Acquisition
Better assist automotive financing and branded credit card acquisition partners with more insights about prospects and customers to improve vehicle loans, leases, subscriptions, and branded credit card acquisition
- Find more prospects that look like your best customers by Acxiom’s Collaboration and Partnership Exchange to share data with partners
- Develop communication segments for optimal targeting
- Grow affinity card programs by leveraging Acxiom’s existing relationship with 7 of the top 10 credit card issuers
Thought Leadership
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Acxiom’s 2023 Automotive Customer Experience (CX) Study
New study confirms data and identity solutions are key to delivering better offerings and seamless, individualized experiences that influence what brands people buy and drive.
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Data-Driven Personalization Transforms the Automotive Industry for Today’s Customer-Centric World
Acxiom revealed the findings of its 2023 Automotive Customer Experience Study. It explores customer experience (CX) expectations, people’s past experiences purchasing a vehicle, the influence connected technology has on CX, and how personalized CX might impact car-buying decisions in the future.
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How Auto Dealers Need to Prepare for Gramm-Leach-Bliley Act Amendments
Working with a variety of automotive dealership executives, Acxiom has developed a checklist of steps to take to ensure compliance with these new rules.
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Building Long-Term Value with CDPs: the Ultimate Road Trip
Auto dealers are building trust with customers through strategic initiatives that go beyond transactional relationship to build a more experiential and flexible relationship with each customer, in a personal and unique manner.
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Real Identity Podcast: Delivering Value in the Auto-Buying Process
Listen to discussion on the ongoing impacts to the auto industry and what it takes to achieve a customer-centric experience and deliver relationship-building value in today’s auto buying process.
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Identifying EV Buyers
Explore the rising demand for EVs by diving deeper into people data, providing a finer understanding of the promising EV market and the factors driving its upward trajectory.
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Do Not Ask for Whom the Cookie Crumbles (It Crumbles for Thee)
Google will retire third-party cookies July 1, 2023, and that fateful day will be here sooner than you think. That’s why automotive companies need to already be building a first-party data strategy that includes a customer data platform (CDP). Read this insightful blog from our Automotive Digital Director Myles Rose.
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Everywhere I Look, I See Automotive
As people drive, share and ride in vehicles, the auto industry has unique opportunities for customer experience. Acxiom’s Director of Automotive Strategy Steve Schmith shares his take on the automotive industry and the fundamental shift in how people view their vehicles in a feature article in Dealer Marketing Magazine.
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Why CDP Adoption Benefits the Automotive Industry
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How a Leading Auto Company Leveraged CDPs to Drive Media Optimizations
With the help of Acxiom and other IPG agencies, this global automotive leader was able to connect the data dots for their marketing teams, achieve data transparency, optimize media execution, and improve ROI and measurement.
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The Great Customer Experience Reset: Why Earning Trust Should Top Auto Companies’ To-Do List
The Great Customer Experience Reset helps executives in the auto industry understand why trust is central to the customer experience, and it provides real world examples of how building data trust produces tangible results.
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Why People Should Be the Center of Any Future Automotive Supply Chain Strategy
Place people-focused data at the heart of your supply chain blueprint.
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On-Demand Session from Reuters Automotive 2021
Toyota and Acxiom discuss the importance of customer-centric approach to the evolving digital landscape.
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Automotive News – In the Driver’s Seat Spotlight on Acxiom’s John Campos
John Campos, discusses the importance of data in pinpointing potential automotive customers
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Never Look Back: The Future of Automotive Retail is Now
Explore how OEMs and dealers are adapting to the new digital age
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Accelerating the Digital Customer Experience
Create highly personalized engagements
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Digital Identity: The Next Frontier for Automotive
How to create a holistic customer view
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Connected Vehicle Ecosystem and the Resolution of Real Identity
How powerful identity tools enhance the connected automotive ecosystem
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Building Consumer Confidence Within Automotive in the 'New Normal'
Improve one-to-one engagement & achieve personalization
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Why is Data Driven Marketing Still So Hard?
Understand the fundamentals of getting data-driven marketing right
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Ford: Customer First, Data First
How Acxiom created a Unified Data Layer for Ford
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Connected and Self-Driving Vehicles Spark Industry Convergence
Understand how consumers are responding to the data-driven automobile trend – and what you should do to maintain their trust.
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Hispanic Executive Spotlights John Campos
Acxiom’s John Campos Drives Excellence by Never Settling for “Good Enough”
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What Connected People Want in a Connected Vehicle and Its Services
A joint research project from Acxiom and J.D. Power explores the remarkable two-way relationship that exists between human and machine.
Meet the Experts
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John Campos
Managing Director, Automotive Industry
John Campos serves as Industry Managing Director for the automotive industry at Acxiom. In this role, John provides global leadership and strategic direction for the Acxiom automotive practice.
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Steve Schmith
Director, Automotive Strategy
Steve Schmith is the director of industry strategy for Acxiom’s Automotive practice. He has nearly 25 years of automotive experience.
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Myles Rose
Director, Digital Strategy Automotive
Myles Rose serves as Digital Strategy Director Automotive for Acxiom.
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Demetrios Tzortzis
Director, Automotive Consulting & Strategy
Demetrios Tzortzis is the Director of Automotive Consulting & Strategy. His innovative approach is a result of his extensive 15-year career in digital marketing, customer experience and big data.
